Meet the Pro-Wrestling Pair That's Building a Small-Business Empire - Entrepreneur

Meet the Pro-Wrestling Pair That's Building a Small-Business Empire - Entrepreneur


Meet the Pro-Wrestling Pair That's Building a Small-Business Empire - Entrepreneur

Posted: 19 Oct 2020 06:30 AM PDT

11 min read

Investors, take note: Current and former pro wrestlers are making moves across media and commerce. No, not just The Rock (though he's certainly doing fine for himself). Whether it's Stone Cold Steve Austin's successful segue into craft brewing and reality TV, Cody Rhodes and Frankie Kazarian's boutique line of cigars or Brie and Nikki Bella's femme-centric clothing line, there is money to be made buoying the branding efforts of sports entertainers. 

That's what veteran grapplers Karl Anderson (real name: Chad Allegra) and Doc Gallows (real name: Drew Hankinson) are banking on. After they were released by industry powerhouse WWE amid Covid-related cuts earlier this year, they made two immediate calculations: Sign with a competing company that has their backs, and create a small empire of media and merchandising leveraging their personalities (think blue-collar prankster) and decades-long rapport with fans across the world. 

Image credit: Impact Wrestling

In the five months since parting ways with WWE, the duo made waves by joining the ranks of rival Impact Wrestling (which airs its namesake, flagship show on AXS TV every Tuesday at 8 p.m.), in addition to re-launching their popular Talk 'N'Shop podcast with co-host (and fellow wrestler) Rocky Romero. They aired a successful, satirical PPV event called Talk 'N Shop A Mania (a sequel is already confirned for November 13). They collaborated on Talk 'N Shop beer with Kentucky-based craft brewer Jarfly and a Talk 'N Shop bourbon with Tennessee-based Leatherwood Distillery and a line of red and white wines with Wine Savage. And finally, they're cooking up an animated series and a variety special titled Talk 'N Shop: Full Keg that's airing on AXS this Tuesday at 10 p.m. 

Related: All Elite Wrestling's Brandi Rhodes Flexes Her Entrepreneurial Muscle

So, how did this duo of career combatants make the quick switch to becoming serial entrepreneurs? We caught up with them over a recent Zoom chat  — Anderson (we'll stick with their onscreen surnames for the duration) from his home studio in Tampa and Gallows from his residence outside Atlanta — to get answers, along with a bit of insight into what any aspiring self-made maven can learn from their refusal to say, "I quit." 

If there's one thing wrestlers understand, it's reinvention. Was this more broadly applicable to branching out in business?

Anderson: I don't know how much of it was reinvention or how much of it was becoming more true to our personal selves.

Gallows: The day of that [WWE] release, I was sitting in my sauna, and I hung up the phone and I went, "Well, being bitter is what everybody expects, and I don't feel bitterness in my heart." You have to find the humor, and you have to express it through entertainment and through art. And that's where Talk 'N Shop A Mania came from, because we lost this amazing multimillion-dollar deal, so why not turn it into something that's positive for our brand? Why not make it brand-building and generate some revenue for ourselves and our company? And I'm damn proud that we were able to do that.

Anderson: That call was probably the greatest call I ever got in my life, because [we were] able to reinvent and create Talk 'N Shop A Mania and and go to Impact. And we've got Talk 'N Shop: Full Keg about to come out, and that's something that we'd been pitching to the WWE network since we started there, and they just would go, "Yeah, yeah, yeah." Now the businessman stuff is really coming out because we got Talk 'N Shop LLC, and we're getting big checks coming in for this and that, and we've got to figure out the taxes from this stuff. That's all some real shit that we've got to learn, but the business side of these last six months has been a lot of fun.

There's something to be said for not resting on one's laurels, but do you worry about pacing yourself given the learning curve?

Gallows: I don't believe you pace yourself. I believe you run at it head-on. I've watched my dad. When I was born, he was a hot-tar roofer making $8 an hour, and he's the most self-made man I've ever seen. Now he owns five businesses. And that's what they always say: "I don't know how we got here, but we'll figure out how to get out of it" when something shows up that you don't understand. We like to have a drink, but now we're in the alcohol business, and we're figuring all this out. We're figuring out liquor laws and, you know, can we ship this stuff here? And how does this work? We knew nothing about any of this. We just went, "Well, we want to have a whiskey, and we have a cool brand, and we know we're great." So there's a lot of flying by the seat of your pants. It's not always gonna be perfect, but you can't take no for an answer. No's just another question.

What made Impact the obvious choice for your "day job," as it were?

Gallows: They put together a beautiful deal for us. To sit there as performers on a show with no script when we go to the ring, and then watch a commercial for a pay-per-view that we thought up out of the blue and shot in my backyard, and they're running television commercials for us for that — that's a team I'll hitch my wagon to all day.

To your point, they've given you wide latitude to work on outside projects. How do you know when you have that kind of negotiating leverage?

Gallows: I don't think it was a leverage play. It was pretty open-ended on both sides because I think they saw that we're go-getters. We want to be Impact stars Doc Gallows and Karl Anderson doing all this stuff. Let's co-brand, let's see how big and badass we can get Impact. It's an exciting time for us wrestling-wise, but it's such an exciting time business-wise as well.

Anderson: We always were confident in our abilities over in WWE, and that was with the rug constantly being fucking pulled out. We knew that we could do what we're doing now, and Impact put trust in us. We like when people put trust in us, cause we know that we can deliver.

Wrestling also takes a hell of a cumulative toll on your body. Is a lot of this brand-building with an eye toward retiring from the ring?

Gallows: We are not counting down the days until then. We want to be out there when we're 50 if we can be. There's a chance our bodies don't hold up, so we want this brand that we're creating now to be the thing that carries us into the next thing. I have a ton of respect for guys who had to leave the business before there was social media. With all the platforms we have today, if you can really get out there and express yourself, you can build a brand. Without any internet or anything like that, a guy would get let go or he'd get hurt and drift out of the business, and there was no way to see who he was or what he was doing or for them to build a brand. These poor guys, there was no more wrestling money coming in. So you go work in a car lot or do whatever you have to do to get by, to feed your family. But I think we have a real opportunity in this generation, and for all the guys younger than us, to build your brand while you're hot, and we're going to keep pushing, keep grinding. 

Anderson: We're more than wrestlers. If you walk into the Impact locker room, you'd think that we just were there to hang out with the boys and try to make them laugh. We like to entertain. We want to have a radio show, like Howard Stern-esque. That's the ultimate goal. You can do that until you're 80, right? Fuck it.

People point to The Rock or John Cena as a model for crossing over from wrestling, but in your case I think of Steve Austin, who specifically legitimized himself in the beverage space and has a robust podcast presence.

Gallows: We had a great time when we did his podcast when we were in WWE, but it would be a much different conversation now. I bet he went through what we're going through. We're on the road less than we've ever been on the road in our 18 years, but my day is full of Zoom calls and meetings with everybody from the government to liquor distributors to cartoon creators to merchandise creators, to movie producers — whatever we can come up with to push this brand further. We went from bumping and feeding four days a week to being businessmen. I just get to do it from my own house and I don't have to wear a tie, but I feel like I've got the schedule of my dad now. [Laughs.]  

Anderson: I'm like a stay-at-home dad that makes pretty fucking good money.

Related: How a Mid-Size Wrestling Company Made Major Adjustments in the Empty-Arena Era

Is there nuance to the business side of wrestling that the layperson may not appreciate?
Anderson: When we recorded Talk 'N Shop A Mania 2, you've gotta book all these flights, you've gotta produce every single segment. Gallows knows about all this.

Gallows: Well, it's negotiation. [We're] on the other side of the negotiation, because now you play the role of the promoter. It's how do we market this? It's OK, this budget is growing, so how do we offset that with a [PPV] buy rate? Part of my Impact deal was I have an independent promotion here in Georgia, and we put shows on [digital-subscription service] Impact Plus. And we've been running these socially distanced shows around here through the pandemic. We follow CDC guidelines, and there's temperature checks and the questionnaire, so you have to manage all that, but then you have a full talent budget. There a lot of things that are different on the level of pretty much every other company in wrestling other than WWE, because WWE's not a live-event company anymore. They're a media company. But anybody who's not reached that level, the live-event portion is a lot of it. If I don't have a gate here, then I'm probably not gonna run the show. I love our sponsors and they help out, but that's the other end of it. So it's managing a budget more than anything and figuring out how to market that with what you have to yield the biggest return. It's not like you can go to wrestling-promoter college, so it's been a lot of fun figuring that stuff out.

You mentioned before that nothing's perfect. Are you prepared for the fact that one or more of your ideas may not sustain?

Gallows: It's inevitable that's going to happen. All you do is you adapt and move on and find the next thing. I think the good thing about us is we have so many irons in the fire. If something falls off, the rest of it's gonna pick it right back up. 

Anderson: I'm not gonna lie: I was kind of ready to rest on my laurels and just collect that massive check from WWE. And so when we finally did leave it gave me a nice slap in the face and got me ready to jump back into this business world. 

Gallows: There's a lot to what we've got going on, and hopefully those of you who aren't wrestling fans will know of us sooner rather than later.

Profitable Business Idea of Pulses will Earn You Rs 50000 in a Month; Just Do This - Krishi Jagran

Posted: 01 Oct 2020 12:00 AM PDT

Pulses Business
Pulses Business

Small Business Idea of pulses: Do you want to start a business with a very low cost and earn good profits? Then, opting for Pulse Business can be a better option for you. Starting this business with a correct guide can help you earn even in lakhs. Below are some important tips to help you make pulse business a profitable venture.

The interesting thing about this small business idea is that you can start it with less money. So, let's get started and know how to start the business of pulses, how much it will cost you & how much will be the profit from this business.

Demand in pulses business:

As pulses are used in every person's home, the price of pulses is increasing continuously. Lentils are what every person wants to eat and they also have various health benefits. Thus, in such a situation, if you want to start trading pulses, then you can earn a lot of money from it. If done the business with correct guide trade you can make a profit of about Rs 50000 per month.

Cost to start pulses business:

If you start with trading pulses, it will cost you up to Rs 5 lakh. However, if you do not have enough money, you can take a loan from the bank. It is to be noted that the government has implemented many such schemes under which you can start business by taking loans.

How to start the pulses business?

Choose the right place:

First, you need to choose the right place before starting any kind of business. If you have your own shop, then its fine otherwise, you will have to rent a shop. You must choose the place in a market where the ration shop is less in number. So the customer will not have trouble in coming to your shop. Less competition means more profits.

License required for pulses business:

  • You have to get GST number, to get GST number you have to register through GST portal. But remember, there is no GST of any kind in unopened lentils and plastic packaged lentils. If you sell branded lentils, it will cost 5% GST.

  • To start this business in a rented shop, make a rent agreement.

  • After it is done, you have to get a license to run a shop from MCD.

  • As the business of lentils is related to food, you are required to obtain a license from FSSAI.

Where you can buy lentils?

In most of the state there are pulses mills, which are sold in polished pulses retail market or wholesale market. But, to get in depth knowledge about this business, take help of social media.

There are some states like Delhi NCR which have lots of pulses which you can contact directly. You can also buy lentils from your resident area.

How to market the pulses business?

Build your brand to market pulses business. Be sure about the quality of pulses sold by you. If the quality is good, then you can earn a lot of money in a very short time. You can sell lentils offline and online by taking help of Big Basket, Amazon, E-commerce etc.

Profits in pulses business:

Profits from this business depend on where you opened your shop and how much pulses are being sold from your shop. You must focus on proper planning, right shop location, good quality pulses, less competition, and more marketing.

We Don't Pay You to Think! - Entrepreneur

Posted: 20 Oct 2020 11:00 AM PDT

How those six words changed my approach to management forever.

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4 min read

Opinions expressed by Entrepreneur contributors are their own.

Recently, my assistant Dana made a couple suggestions to me. Afterwards, she asked if I minded her giving these suggestions. I immediately said that not only did I not mind her ideas, I actually wanted her to share them with me. I then told her the following story about an experience I had many years ago. 

When I was 21 years old, I was finishing up my bachelor's degree in . I had scholarships to help, but I still needed to work a to pay for my living expenses. I found a good-paying position working for a large chain stocking shelves from midnight until 7 a.m. four days a week. Ugh. That was brutal. The night crew had some serious quotas for boxes that had to go up on the shelves each and every night. While it might not sound very hard, the is that it was back-breaking work and one of the most physical jobs I ever had. On some days, I would work all night, go home to get a shower and then go straight to classes at 9 a.m.  

Even then, I believed that sometimes you gotta do what you gotta do to get to do what you want to do. Early on, I knew one thing for certain, and that was that I did not want to work at a grocery store stocking shelves (at any hour of the day) for a career. I came to that realization because of one conversation that I had soon after I started my

One morning as I was coming off a break, I suggested to the assistant manager that I help move the many pallets of boxes that had to be taken by dolly to every aisle in the store. It was a small suggestion, but I thought it might help. That's when the assistant manager gave me a "life lesson" that I would take with me for the rest of my career. He said,"Ivan, we don't pay you to think! We pay you to get lots of boxes on lots of shelves every single night. Now get back to work."  

Related: 6 Tips on How to Be a Leader 

I remember so vividly standing there and thinking, "Someday, I'm going to own my own business, and I promise that I will never, ever, say that to anyone who ever works for me. Ever." In fact, I decided I would tell them the opposite: "I pay you to think!" And that's because I want ideas. I want input. I want engagement. 

I kept track of that assistant manager for about 10 years after I left the company. At that point, he had been promoted to "Main Shift Assistant Manager," and I was well on my way to building a global enterprise that now has operations in more tha 70 countries. And while I have no where he is today, if I ever met him again, I would tell him that I appreciated his admonishment, because it cemented my beliefs about accepting input from others.

Not all will be gems, but listening shows you care about them and their ideas. It also encourages engagement and possibly even a certain amount of when an employee feels that their input matters. I may not have applied this perfectly over the years, but it is something that I have truly strived for.

Related: 4 Crisis-Proofing Lessons for Owners

I believe that "paying people to think" is exactly what entrepreneurs and managers should always be willing to do. Sometimes we get our life lessons from people who give us great advice, and sometimes we get our life lessons from people who give us horrible advice. By applying a little discernment, they can both be a gift.  His certainly was for me. And I did my best to never, ever follow it. 

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