4 Ways High-Tech Communication Might Be Hurting Your Business - Entrepreneur

4 Ways High-Tech Communication Might Be Hurting Your Business - Entrepreneur

4 Ways High-Tech Communication Might Be Hurting Your Business - Entrepreneur

Posted: 11 Oct 2020 12:10 PM PDT

5 min read

Opinions expressed by Entrepreneur contributors are their own.

There may be something worse than poor from a mega-company but, if there is, it hasn't been discovered. You wait on hold listening to the elevator loop of "Goodbye Yellow Brick Road" in hopes of telling your story from the beginning for the third time.

Too bad you were cut off. You can try again when the self-inflicted bald spots on the side of your head grow back.

In a recent Harvard Review article, Anthony Dukes and Yi Zhu shed light on hard evidence that, for some conglomerates, poor service is actually profitable. When the hassle and amount of time it takes to resolve issues outweigh the benefit, a percentage of customers give up, leaving the business to keep the difference.

In contrast, are not afforded this luxury. As learned entrepreneurs will attest, it pays great dividends to view every customer connection as a precious opportunity to build a lasting relationship.

Related: 3 Strategies to Improve Your Customer Service Experience

The approach of many entrepreneurs, however, is not unlike that of many mega-corporations. Roadblocks are laid at every crossing, preventing the advance of the potential customer time and again. Here are but a few of the most common examples.

Poor contact access

Most glaring is the inability of the inquirer to contact a real person. The phone number resides in .05 font size at the bottom of the website which, if called, will first offer the elevator version of "We've Only Just Begun" followed by a free choice of voicemail mazes.

Nearby is the infamous "info@ box" which directs the message to an unknown person in an unknown amount of time.

While personal contact is nearly absent, there remain plenty of opportunities to engage the buy box. Repeat customers could find that convenient but others may get the impression the business just wants their money and doesn't really care about the problem they promise to solve.   

Objections rule

A seasoned salesman will tell you part of a winning presentation is overcoming objections. The client is certain he can't afford the item until he is enlightened as to how it actually saves more in time and hassle than it costs — a conclusion he would never have come to on his own.

These conversations tend to lead to the most important question — "Is there any reason you shouldn't go home with this shiny gizmo today?" And, of course, there isn't. The reasons have all been resolved. 

In place of this human touch, technology has given us the FAQ section. "Out of the thousands of questions you might have asked, we hope yours are in the top 10."

What if your potential buyer wonders if your quality matches that of a specific competitor? He may want to know if your app can recalculate an order in Turkish Lira? What if she wonders if you can cause her new item to appear in while on vacation next week?

Some questions just need that personal touch.

When is left to technology alone, it shifts the burden of overcoming objections to the customer and, let's face it, they're not very good at it.

Related: How to Use Tech to Revamp the Customer Service Experience

The confusion factor

It's no fun to stop by the store on the way home from work but at least there's no confusion as to the process. Grab the , set it on the counter, pay and go.

The online process, however, can leave many online customers frustrated. They can't remember if they are a member or why they must be a member in order to purchase. Their password does not work even though it's the only one they have. The process has changed and a new learning curve has been added to their list of things they already don't have time to do. All, of course, "for their convenience."

When a familiar process is updated and not clearly explained, what is a buyer to do but share their emotional experience with their only ally; info@.

Be personable and clear

Two main reasons customers cease to do business with a company are not feeling appreciated and not being able to speak to a live person.

Mega-businesses can deal those frustrations out in mega doses. Companies with less than 100 employees, which account for more than 90 percent of all small businesses in the U.S., can give the buyers what they really want — a person who cares.

When someone reaches out to you in any form, offer them the technology for their convenience but also an alternative. Give them a face, a voice and a heart. Let them know you are as concerned about their problem as they are. That's why you made your passion your business to begin with. It will be music to their ears and this time, it won't come from the elevator.


These Profitable Swadeshi Business Ideas with Less Investment are Making Rural People Rich - Krishi Jagran

Posted: 08 Oct 2020 12:55 AM PDT

Swadeshi Business Ideas
Swadeshi Business Ideas

Prime Minister Narendra Modi is promoting Swadeshi Business to make the country self-reliant. These indigenous businesses not only make you independent but also help in the progress of the country. One can start Swadeshi Business with minimal cost and earn good money.

First let's understand what does the term swadeshi means?

The products which are prepared by making them in own country then they are called Swadeshi Products. If you earn money by distributing them in your own country, then they become Swadeshi Business. Currently, there is more emphasis on adopting Swadeshi Products and Business.

Now let's talk about Swadeshi Business Ideas which you can start:

Swadeshi Business Ideas can be started easily with low cost. Adding to it, in starting these businesses, the government also gives loans on government subsidy. It will not be wrong to say that these profitable swadeshi businesses will make you to earn in lakhs.

Profitable Swadeshi Business Ideas:

Cow Milk Products Business

This business can be started by the ones who live in a village or a small town. They can start making cow milk products like Ghee, Butter, Curd, Milk Made and Chocolate. All these products are made with the help of cow's milk. Interestingly, the demand for cow milk products always remains in the markets. Thus, good profits can also be earned from this Swadeshi Business.

You can also create a different identity for yourself and the company. Marketing helps to double the profits. So, do marketing as much as possible. You can also opt for online marketing of your products and company so that it reaches a wide audience.

Cow Milk
Cow Milk

Cow Urine Product Business

Not only cow milk but even its urine can be used for different purposes. You can start a good business with cow urine too. It is to be noted that with the help of cow urine, you can make products like extract, bath soap, detergent powder, shampoo and phenyl. These products which are made by it are considered very beneficial for the body. Interestingly, one can easily start the cow urine business from home and earn profits.

Cow Urine
Cow Urine

Other swadeshi business ideas:

Besides the above indigenous business ideas you can start many other types of Swadeshi Business like mobiles, household goods, cars, motorcycles. By focussing more on the swadeshi business, we will be able to promote Make in India.

Coronavirus: The women who started businesses in lockdown - BBC News

Posted: 15 Sep 2020 12:00 AM PDT

Natalie James, Charlie Pears-Wallace, Mya Wander and Caroline Haegeman
Image caption Natalie James, Charlie Pears-Wallace, Mya Wander and Caroline Haegeman

The coronavirus pandemic has hit businesses hard, leading to sweeping numbers of redundancies and millions of workers being furloughed.

Despite the downturn, some people have decided to take the brave step of starting a business.

We spoke to four women about why they did it and how their ideas are progressing.

'I started it on a whim but it's become like my child'

Image copyright Natalie James
Image caption Natalie started a subscription service to bring people the beauty, makeup and self-care products they were missing during lockdown

Natalie James, 30, from Wanstead in East London works in fashion PR. Although she continued working through lockdown from home, she didn't like the fact that she wasn't able to pamper herself with her favourite beauty products as all the shops were shut.

Realising "a lot of other people felt the same", she decided to start a £10-a-month subscription box service called Tingle, which offers a curated selection of beauty, makeup and skincare products sent to your door.

"I started to get cabin fever and hated that the only place I could go to was the supermarket," Natalie adds about her decision to open a business.

She invested £300 in building her own website on Wix and designing the packaging for the box. She also approached beauty brands and managed to get most products gifted, while others were bought at cost price.

The companies that partner with Tingle get to include information about their brand in each box, along with discount coupons for further purchases.

Natalie says she has had 400 orders to date and made £5,000 in sales, but it has been hard work.

"I do literally everything - I'm staying up until 3am on some nights, but it's worth it."

'I needed something to keep me going through lockdown'

Image copyright Mya Wander
Image caption Mya started a Caribbean takeaway meal service during lockdown

Student Mya Leonie Wander, 20, had always fancied starting her own business and is a "big foodie".

So in June she decided to start MJ Eats, a part-time Caribbean "soul food" takeaway service, cooking from home two or three days a week.

Mya, who advertises on Instagram, has so far had around 20 orders a week and made £500 in sales. She also says she broke even after just two months.

"I started my business because I needed something to keep me going through lockdown," she tells the BBC.

She had been a competitive athlete most of her life, but not being able to do sport or find work "took its toll".

Mya plans to continue running her business part-time and studying for her degree when the new academic year starts in October.

'I finally had the time to commit to launching a business'

Image copyright Caroline Haegeman
Image caption Caroline Haegeman and her partner Jai pose with her "date night" subscription box product

Caroline Haegeman, 25, is studying for a PhD in oncology at Imperial College London.

Part of her work requires her to carry out experiments in the laboratory at university, but her course was put on hold for three months during lockdown and she had to stay at home.

Spending so much time indoors with her partner made her realise that even if they couldn't go out, the couple needed to have "fun date nights" for the health of their relationship, but there weren't many activities to do.

So she set up subscription box service Box42 "to bring back the romance". Each one-off box retails for £33, or £29 for a monthly subscription, and comes with two fun activities following a theme, as well as snacks, non-alcoholic drinks, curated playlists and "mood setters" like candles.

"I started the company during lockdown because that's when I started really seeing a gap in the market," says Caroline, who partnered with independent food and drink companies and negotiated wholesale prices on the items.

"Previously, although I'd had different ideas, I'd never had enough time to commit to launching a business."

Caroline has so far invested £1,100 in the business and her sales total £950. She hopes to break even soon.

'It started as a necessity and then I decided it was brilliant'

Image copyright Charlie Pears-Wallace
Image caption Charlie Pears-Wallace forged a new career for herself during lockdown

Charlie Pears-Wallace, 34, from Newcastle had come from a sales and marketing background and quit her job just before the coronavirus crisis.

She had hoped to change careers and get a new job that allowed her to use her French, but the pandemic made this very difficult.

But during lockdown she began helping small businesses with their social media strategies and marketing, thanks to word-of-mouth recommendations.

She now works as a marketing and PR consultant under the brand Charliecomms, and says she has brought in enough revenue to break even, pay her bills and put some money aside.

"I guess it started as a necessity and then I decided it was actually brilliant," she says.

"I think if this year has taught me anything, it's that you never know what might happen. But I like to think that I've safeguarded myself in a way, as I'm not a full-time wage to anyone."


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