6 Ways to Improve Your Small Business SEO in 2020 - Entrepreneur

6 Ways to Improve Your Small Business SEO in 2020 - Entrepreneur


6 Ways to Improve Your Small Business SEO in 2020 - Entrepreneur

Posted: 14 Jul 2020 12:00 AM PDT

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Creating an SEO strategy for your demands time, research and investment. And although you might be able to manage the first two, money's much harder to spare for SMBs — more than 80 percent of fail because of cashflow problems. That's especially an issue today, as the U.S. and the world economy face the potential of a financial recession.

But there's no getting around it: SEO is crucial to reach target customers and increase visibility. That's why annual investment in SEO has reached $80 billion in the United States alone and is set to keep growing. 

Yet good SEO doesn't have to cost big bucks. Even the smallest business can still take advantage of various effective techniques and tools to build a quality SEO strategy on a budget. Here are some of the best ways to do it in 2020.

Why SEO's crucial for small businesses

One of the biggest reasons why SEO is crucial for small businesses is that more than half of all website traffic is generated by organic searches, while paid searches account for just 15 percent.

Even if you're in the paid search camp, it is worth recognizing that between 70 and 80 percent of people ignore paid results completely, and some even feel distrustful of businesses with sponsored listings. 

An SEO focus also helps small businesses create user-friendly websites that incorporate smooth navigation, valuable content and make solving problems easy. This contributes to a stronger customer experience, which 66 percent of consumers consider more important than pricing.

And by increasing website traffic through effective SEO, businesses can gather more analytics data to understand their audience better over time. 

Six things you can do to help your SEO

There are many things you can do to help your business with SEO. Experts can come up with an almost infinitely long list. Here are some of the most important places to start, though.

1. Start a blog 

Any small business without a blog is missing out on the chance to extend its reach and increase traffic, as companies publishing blogs get 97 percent more backlinks than those that don't.

Blogging is a simple way to add keywords to a website organically, and creating regular fresh content means search engine indexers will visit the site more often. They're more likely to recognize the valuable content that builds over time and increase the site's ranking. 

Developing personas based on audience goals, age, buying habits, interests, etc. can help businesses maximize their blog posts' relevance. 

2. Optimize for mobile devices

started mobile-first indexing a little while ago, using the mobile versions of web pages to determine ranking. This is to ensure the growing number of mobile searchers find what they need conveniently and efficiently, as more than half of all searches come from mobile devices. 

Small businesses on a budget can use Google's free mobile-friendly test tool to assess how well-optimized their site is for smartphones. Reducing load times, enabling Accelerated Mobile Pages (AMP) and reducing the size of media will all help to increase mobile performance. 

3. Pay attention to metadata

There are many factors that influence an SMB's ranking on Google. Metadata is still an important factor, even if it isn't the only one.

Optimizing a site's metadata involves tweaking titles, descriptions and URLs to increase visibility. Titles should include the page's target keywords without impacting readability. Meta descriptions should be no more than 160 characters and provide a quick breakdown of a page's content or purpose. Good URLs typically include keywords but are short, as longer URLs can leave search engines struggling to understand a page's topic.

4. Make a sitemap

Creating a sitemap makes search engines' work easier by eliminating the risk of errors, especially for large websites or those with a small number of external links. 

Sitemaps are easy to generate, and there are plenty of free tools available to do this for you. One you might consider is XML Sitemaps, but there are many. When the sitemap is complete, submit it to Google through the Search Console and add it to your site's root folder.

5. Take advantage of inexpensive tools

There are some terrific free or "free-mium" SEO tools available for small businesses on a budget. One is SEMrush, which is immensely popular. It performs an in-depth SEO audit of any site and undertakes competitive analysis, topic research and more.

Another option is the free to try GrowthBar. It's ideal for keyword and backlink research, studying domain authority and understanding traffic value, with a user-friendly dashboard accessible from search engine results pages (SERPs). 

Finally, try Google PageSpeed Insights. This free tool checks the speed of any site and user experience with a simple score-based insight. Use this to identify slow pages and ways to improve their speeds.

6. Invite customers to leave reviews

Reviews help small businesses in a number of ways. First, they help build credibility and gain trust when they appear on SERPs. Seeing a company has five stars while the others have just four or three can make customer decisions easier, as 88 percent of people trust online reviews just as much as a personal recommendation

Encouraging customers to leave reviews creates more fresh content related to your business, and if they contain keywords, all the better. Invite customers to write reviews after they make a purchase, whether on Google or a dedicated reviews site.

Follow these tips to build an effective SEO strategy on a budget in 2020. Small businesses face immense competition from established brands, but there's still plenty you can do to boost your SEO without substantial funds.

Take advantage of tools and commit to publishing new content on a regular basis. Over time, even the smallest business can help increase its visibility and climb the SERPs.

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Small Business Ideas for Students - FinSMEs

Posted: 21 Jul 2020 12:00 AM PDT

male student

Students want to earn money as early as possible to be independent, travel, buy branded clothing, and have funds for entertainment.

The studentship is full of thoughts about the well-off future. Would you like to try yourself in business or choose a path of a contract worker? The choice is clear. The flexitime makes studentship auspicious for putting your own business ideas into practice. In the list below, you will find the best business ideas that perfectly match your goals and requirements.

Makeup Artist Services

If you know how to highlight a person's nice facial features and do wonders with shadows and lipstick, why not monetize your talent? You might start your business from scratch with a makeup service for less than $ 300 — 400. If you make good use of this endeavor, you can turn it into a well-paid part-time job.

Running a Blog

If you think you can't make good money on your blog, you're deeply mistaken. Thousands of bloggers create interesting content on topics ranging from cooking to travel. They have an income from their subscribers, sponsors, affiliate marketing programs, and other channels. You should start by polishing your writing skills. You also have to understand what content your audience is waiting for and how to write texts that will constantly flow new readers. 

Just imagine that you can earn good money by talking about gadgets or any other things you like. Once you have formed your audience, you can start examining their expectations in greater depth, adjusting your content to your readers' preferences.

Online Courses

If you consider yourself on a certain matter, there will always be people willing to pay you to share your knowledge and experience with them. You might cooperate with your classmates to create an online platform for classes. Building even a small platform comes at a price — in time, money, and effort. If you want to run a business alone, you can set it on a YouTube channel.

Writing Service

Hundreds of students are looking for opportunities to pay for essay online. You have such students around you, and they might be glad to get quick and trustworthy help without leaving campus. Being an A-straight student, you can get first clients quickly and without much effort.

Portrait Photographer

If you have a good camera, you can try yourself in the portrait genre. Practice by taking free pictures of your friends and family members. Thus, you could arrange your portfolio, get used to the camera, and learn about the photo editing process. Once you feel you have succeeded in taking pictures, you can provide a paid photo-on-demand service.

Tour Guide

Do you live in a place attracting crowds of people? If you make new friends from all over the world easily and love your city, excursions will be both a pleasure and an additional source of income for you.

Yoga Instructor

The popularity of yoga is not going to fade. That means yoga instructors will always be in demand, and in your spare time, you can help others find a balance between emotional and physical condition. And it will help you to get some extra money.

Seasonal Decoration Production

Christmas, Halloween, Easter, Hanukkah, Valentine's Day, Chinese New Year's Day, Mother's Day… Such a variety of holidays initiate producing and selling seasonal jewelry, especially if people and companies are willing to pay good money for them. 

Career Counselling

Do you know how to get a highly paid job that others can only dream of? Can you help your friends and classmates successfully pass the interview, get a raise or promotion? Some people are willing to pay good money for your valuable advice. Sign in specialized platforms (such as The Muse and Coach Me), where you can find people who want to make a successful career and are looking for a mentor in this field.  

Top 10 Business Books for Kids - Small Business Trends

Posted: 06 Aug 2020 11:00 AM PDT

If your young business person has read all the business books on the list or is looking for more resources, we have more suggestions.  After all, there's more advice than books.  Check out the following free resources for budding entrepreneurs and kid businesses:

Kidpreneur Magazine — This is our digital magazine for young entrepreneurs. It's a collection of our articles with advice and guidance for children and high school students — and their parents. From preparing your child to be an entrepreneur to encouraging their ideas, you will find practical help and inspiration. Read: Kidpreneur Magazine.

Business Ideas for Teens – Ready to jump right into starting a business? Or perhaps you want to research business startup concepts along with reading a good business book or two. If you need ideas, we have plenty! High school students can easily start a business at home and we've collected a number of options to consider. These suggestions do not require a lot of money, and none are very complex.  Read: 50 Business Ideas for Teens.

Teaching Children the Value of Commitment – The foundation of starting a business is commitment. Children have to understand the value of committing to an idea, principle and goals early in life. With plenty of examples of many successful entrepreneurs who stuck to their commitment, it is easy to why it is so important. Read: Parenting a Child Entrepreneur.

National Lemonade Day – Did you know there's a holiday just for encouraging young entrepreneurs?  Called National Lemonade Day, it occurs on the first Sunday of May annually and the next one is on Sunday, May 2, 2021. This event is a great way to show community support, and make children feel like entrepreneurship is valued.

Saving for a startup fund Any young person will be more committed to success if he or she has skin in the game.  Teach young people how to forgo spending their allowance on discretionary items, and instead save it up to start a business.  See our savings calculator to get started. 

Early Lesson

The early lessons these business books provide for kids will last a lifetime. As budding entrepreneurs, the business principles they learn now will serve them well in the future.

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