Small Business Shoutout: Elite Dental - ARLnow

Small Business Shoutout: Elite Dental - ARLnow


Small Business Shoutout: Elite Dental - ARLnow

Posted: 31 Mar 2020 02:30 AM PDT

ARLnow is continuing a series of articles to highlight the local businesses that advertise with us and help keep the community informed during these trying times.

Today we're giving a shout out to Elite Dental in Clarendon.

Obviously during the pandemic you're not going to be going in for a routine dental visit. But once it's over, there is going to be a crush of people trying to get their teeth cleaned, so maybe consider booking an appointment for July or August now.

Why Elite Dental?

Elite Dental is the Cadillac of dental practices. It's basically a comfy spa where you happen to get your teeth cleaned, x-rayed, whitened, straightened, and — well, you get the picture, they do dental things. Elite uses the latest techniques, technology and, as a bonus, they're really friendly. The Yelp reviews don't lie.

Need a dentist upgrade? Sign up as a new patient online or call them at 703-988-6963.

Thank you, Elite Dental, for keeping our teeth sparkling and for supporting local journalism.

How Small Businesses Can Succeed With Online Optimization - Forbes

Posted: 31 Mar 2020 04:41 AM PDT

Getty

The label "small business" can sometimes feel like both a blessing and a curse. If you're a small business owner, you're likely proud, and rightfully so, of all you've done to earn the privilege of being your own boss, while simultaneously thinking of ways to grow beyond being a small business. But have you ever thought about how to boost your business using your small size? There are advantages to being small, and some of them can benefit your digital marketing efforts. Don't overlook these ways to expand your online presence, and attract more potential customers, by leveraging your status as a small business.

Share Locally Focused Content

Small businesses have a lot to work with in terms of generating content that hits home with their readers. As a small business owner, you have the advantage of being relatable. Your customers likely view you as someone trustworthy and similar to them: Just like them, you're a family member and a hard worker, and you're in the know about the local community and issues. These advantages can translate quite well into your digital marketing strategy.

Don't be afraid to create locally focused content. This can be as simple as a short blog post on a local event or a video of your staff congratulating the nearby high school sports team. Focus on the kinds of information and detail that big corporations don't have time to research and understand, and you'll show your customers that you are one of them.

Dominate Your Local Organic Search Results

Thanks to a study of major purchases by Synchrony Financial, we know that online research of a product or service is the starting point for 88% of customers who buy online, as well as 78% of customers who buy in-store. This means that even your walk-in customers probably looked you up online before setting foot inside your business. Local customers now expect to find services in their neighborhood via online searches, and businesses of any size that neglect this channel may potentially miss out on revenue.

Businesses with a physical location or storefront can create a free Google My Business listing, a tool not available to online-only retailers, which is important for getting your business to appear in the map section of Google search results.

Search engine optimization (SEO) can be particularly effective for local businesses that focus on a specific market or area. SEO isn't just about reaching more people; it's about being more efficient and optimizing for your target audience so you can uncover potential clients in your own backyard.

Choose a few specific local cities you'd like to dominate in, and look for ways to work in natural references to these places on your website and in your social media posts. Use your knowledge of the local area to pick and choose which locations you'd like to get noticed in, and target the highest value customers. It's a good idea to start small and increase your scope as your business grows.

Create Genuine Connections

Businesses that serve a wide, diverse client base are generally more cautious about their messaging in order to appeal to the largest audience possible. But these corporate messages can come across as sterile, and small businesses can excel by connecting with customers in a more genuine and authentic way.

Add a personal flair to your content. Whether it's through your social media or pages on your website, you have the chance to portray your company as relatable. Offensive language or insults should always be avoided, but don't be afraid to have a little fun with your audience, or express an opinion when appropriate. You don't have to compromise your professionalism for personality. Many times, a customer is simply looking for a brand that relates to their individual preferences. Research has revealed that the desire to connect with others can motivate someone to share a social media post. When a connection is built between the audience and the content, viewers are more likely to share.

Don't forget the end goal of satisfying your customers: It's not just about your brand. Create social media posts, blog posts and videos with the dual purpose of entertaining but also informing your customers. Keep your services at the forefront so customers don't lose sight of what you do.

Prove Your Worth With Online Reviews 

Maybe you have stellar content and a website that shines, but there's one element that can still tank your online reputation: reviews. About 97% of consumers consult reviews before making a purchase. Customers want to set reasonable expectations and see whether you're worth their time and money. Your job, then, is to prove that you are.

Make reviews an important part of your digital marketing strategy. Promoting your satisfied customers' feedback can improve your company's credibility and generate interest in your products and services. Put positive reviews at the forefront by featuring them on your website and sharing them on social media. And once you've earned those reviews, be sure to respond — to the good and the bad. Small businesses can especially shine in this area by crafting responses that seem personal and trustworthy.

Generate A Big Presence For Your Small Business

The outlook for mom-and-pop shops has been grim at times, but there is hope. Late last year, CNBC reported on a survey by A.T. Kearney which showed that among consumers 14-24 years old, 81% prefer to purchase products in stores rather than online. More and more, it seems that customers are appreciating businesses that have a down-to-earth, interesting air about them, and small businesses fit that need.

Learning to leverage your small business status online can be a major asset. By optimizing your online presence, you won't just stand out from the bigger competition; you'll cultivate a recognizable and unique image that displays your company's personality and contributes to your credibility. Customers will be more willing to trust your business when you seem more like humans and less like an abstract conglomeration of people who are trying to sell something.

Google Commits $800 Million In Coronavirus Aid, Small Business Support - Forbes

Posted: 30 Mar 2020 10:34 PM PDT

In a blog post, Google CEO Sundar Pichai said the company was committing $800 million in resources, targeted to help small businesses and those responsible for responding to the pandemic.

A majority of the $800 million figure (about $510 million) will come in the form of ad grants and Google Ad credits. The company will donate a $250 million ad grant to the World Health Organization and more than 100 other government agencies to spread information on how to prevent COVID-19 from spreading. Last month, Google had committed about $25 million to this effort.

Google also said it would help increase production of personal protective equipment (PPE) and other medical equipment. The company said it would offer financial support, but did not disclose an amount. Google would also enlist its employees to help the federal government and other manufacturers of much-needed equipment with the effort.

Today In: AI

Small and medium-sized businesses will also be able to take advantage of about $340 million in Google Ad credits. Google will automatically add the credits to eligible accounts and will be available through 2020. It is unclear how Google will decide which businesses are eligible for the credits and how much they would receive.

Pichai also said the company would help underserved small businesses by offering a $200 million investment fund. The fund would support financial institutions and other non-governmental organizations finance operations in offering availability of cash.

Academic researchers can also take advantage of a $20 million worth of Google Cloud credits that can be used to study potential vaccines and therapies — or track data.

Comments

Popular posts from this blog

COVID-19: New business ideas emerge as people work from home - The Jakarta Post - Jakarta Post

5 Last-Minute Ideas for a Successful Small Business Saturday - Entrepreneur

6 Ways to Improve Your Small Business SEO in 2020 - Entrepreneur