Thursday, August 1, 2019

Pet Pros: In-Store Happenings - Pet Business Magazine

Pet Pros: In-Store Happenings - Pet Business Magazine


Pet Pros: In-Store Happenings - Pet Business Magazine

Posted: 01 Aug 2019 04:49 AM PDT

The 2019 Retailer of the Year wants pets and pet parents to enjoy the shopping experience in its stores.

By By Kelly Lindenau

Published:


It's important to Pet Pros that their stores aren't just a place to sell healthy pet food and supplies: Stores should also be a place for guests and their pets to learn and interact with each other and employees.

To get people in the door of their events, the company tries to provide a perk, whether it's special savings, treat tasting, education or other in-store activities. When it comes to the events themselves, "comprehensive" is somewhat of an understatement.

The Annual Paw-liday Giving Campaign, which kicks off on Small Business Saturday and runs through the end of December, raises money for local animal welfare groups. Last year, the company raised over $54,000 and partnered with six rescue groups.

To engage its customers online and celebrate their pets, Pet Pros hosts monthly Facebook photo contests, with the biggest one being the annual Paw-cific Northwest Pets Photo Contest. The rules are simple: Pet owners are asked to submit pictures of their pets enjoying the Pacific Northwest summer. Last year's contest saw over 300 entries. The Paw-cific Northwest photo contest leads right into the Paw-cific Northwest storewide event, where local and regional products are celebrated and highlighted.

For a little more holiday cheer, the Paw-liday Caricature Tour offers free caricatures of customers' pets. Other "fun" events include the St. Paw-tricks Day event, Cinco de Meow and, of course, the company's anniversary.

On the education and natural side, Pet Pros transitions its store trainings into store events. The most recent example was the superfoods training, which segued into a sampling of frozen treats at the Summer Kick-Off. Guests were provided with free samples and DIY recipe sheets that featured superfoods and offered additional savings on certain products.

"After many events, we send surveys to our teams to get feedback on what worked, what didn't, what guests responded to, ideas to improve future events, etc.," says Patti Cofano, marketing manager. "We're always trying new things, so that feedback helps our future events."

Petal to host business program for veterans Saturday, vet center - HubcitySPOKES.com

Posted: 01 Aug 2019 08:08 AM PDT

Military veterans and their spouses looking to start small businesses can get a jump start on their business plan with the upcoming Boots to Business Reboot, a two-part program hosted by the Petal Area Chamber of Commerce.

The program is designed to provide an overview of business as a career vocation, an outline of knowledge on the components of a business plan, a practical exercise in opportunity recognition and an introduction to available public and private sector resources.

"It's particularly for (veterans) who are thinking they have their own business they want to start," said Valerie Wilson, executive director of the Petal Area Chamber of Commerce. "This will help them make connections and find out what they need to do."

Boots to Business Reboot starts with a one-day event from 8:30 a.m.-4:30 pm Aug. 3 at the Petal Center for Seniors & Veterans, 425 East Central Ave. in Petal. The day will serve as an Introduction to Entrepreneurship course eligible to veterans all of eras, with all service members – including veterans of the National Guard and Reserves – and their spouses invited to attend.

The course instruction is provided by officials from the Small Business Administration, along with a collection of partners, to create a catalog of skilled business investors.

Part two of the course is a six-week online "Revenue Readiness, Business Model to Business Plan" course.

"They will take you through everything from developing a business plan to helping you with financing," Wilson said. "So it's a pretty in-depth way for our veterans to learn about starting their own business.

"And you don't have to have veteran status. Even if you're still currently active, but you're thinking about this and thinking ahead to when you might be a veteran, then you're welcome also."

Although Boots to Business Reboot is free of charge, registration is required at https://sbavets.force.com/s/. Participants must complete the one-day course on Aug. 3 to be eligible for the six-week program.

"This is our second time to do this – we hosted the same event about three years ago, and it was very well attended and the veterans were very appreciative of it," Wilson said. "It's presented with the Small Business Association and the Mississippi State University small business (program), so it's very intense and it's very well put together.

"So we're just happy to be able to offer this to our area veterans. We recognize that they absolutely have all the qualifications and talents necessary to be entrepreneurs, so this is just a way to lend them a helping hand."

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