25 Senior Service Business Ideas - Small Business Trends

25 Senior Service Business Ideas - Small Business Trends


25 Senior Service Business Ideas - Small Business Trends

Posted: 03 Jul 2019 09:00 AM PDT

The baby boomer generation controls the majority of the disposable income in the U.S. And as that generation ages, there's an increasing need around the country for businesses that provide important senior services.

If you're looking for a business opportunity to start in the next few years, jumping into the senior services industry could be both lucrative and helpful for others. Here are some of the top business ideas to consider in this industry.



Senior Service Business Ideas

Nursing Home

A nursing home is a facility that provides around-the-clock medical care to older residents. Some specialize in helping people with certain conditions like dementia, while others are more general.

Assisted Living Facility

Assisted living centers provide similar services to nursing homes, but on a slightly smaller scale. Residents enjoy a bit more independence, but still have access to people on site to help with medical care and certain tasks.

Retirement Community

Retirement communities are mainly residential facilities, not medical centers. They provide senior friendly living arrangements and might even set up unique activities to help residents stay active.

Adult Day Care

Adult day care centers are not residential communities, but instead provide a space and activities for seniors to enjoy during the day.

In-Home Medical Care

A lot of seniors want to stay in their own homes, but could still benefit from regular medical care. With this type of service, a nurse or medical professional would visit on a regular schedule to administer medication and similar types of care.

General In-Home Care

Many seniors could also benefit from having non-medical personnel visit regularly to help with various household chores like laundry, cooking and errand running.

Non-Emergency Medical Transportation

If you're interested in starting a transportation business, many seniors could use assistance getting to regular doctor visits or appointments where they may not be able to drive themselves.

General Transportation

A lot of seniors also choose not to drive at all, or can't due to certain medical conditions. So you could also start a general transportation service that targets seniors who need help running errands or getting out of the house.

Medical Claims Assistance

The health insurance claims process can be difficult for people of all ages to navigate. But it tends to be especially pertinent for seniors who may need a lot of care. By providing this service, you would help senior clients file claims and determine the best course of action when it comes to their health insurance.

Home Retrofitting

Some senior homeowners may benefit from changes to their homes as they age. If you're a skilled home remodeler, you might offer a service where you install safety bars in the bathroom, change up hallways to accommodate wheelchairs or even install motorized lifts around staircases.

Ramp Installation

Ramps can also be quite handy around the exterior of seniors' homes. This is a fairly simple service you can offer by working with ramp suppliers in your area.

House Cleaning

If you want to specialize in a particular home based service, you can offer weekly or monthly house cleaning appointments to seniors who aren't able to get to certain tasks in their space.

Pet Care

For seniors who have pets, they may need some assistance walking them or grooming them on a regular basis.

Handyman Service

You can start a handyman service and provide assistance to people of all ages. But it may be especially lucrative to market to seniors who aren't able to complete certain tasks around their home.

Landscaping

Landscaping is another area where many seniors could use assistance. Offer general lawn mowing, gardening or even more advanced landscape design so the seniors in your area can keep their outdoor space in great shape.

Technical Support

Lots of seniors are using social media, smartphones and streaming services. However, some can also struggle with brand new technology. So if you're proficient in these areas, you can offer assistance for those who want to get new devices or accounts up and running.

Mobile Salon

For seniors who want help with their hair, nails or other salon services but don't want to leave their homes, you can start a mobile salon and bring those services right to them.

Nutrition Consulting

Nutrition is important for people of all ages. But it's especially vital for seniors. Offer consulting services where you helps senior clients create meal plans and stay healthy.

Senior Exercise Classes

If you're interested in starting a fitness business, you can offer classes or personal training sessions specifically geared toward seniors.

Money Management

Many seniors are on a fixed income or preparing to retire, which means they could potentially use help with money management.

Delivery Service

For seniors who don't want to run their own errands, you can offer a delivery service where you bring them things like food and groceries.

Senior Relocation

For seniors who are getting ready to move into retirement communities or simply downsize into a smaller space, you can provide moving assistance that covers everything from packing to selling or donating certain belongings.

Senior Care Consulting

You can also help families sort through all the different options that come with aging. You can help them find nursing homes or retirement communities, and navigate the process of getting the proper care.

Travel Group Service

Lots of seniors choose to spend their retirement years traveling. And many may want to do so in groups. You can set up a travel service that arranges group outings specifically geared toward seniors.

House Sitting

You can also help to give them peace of mind as they travel by watching over their home and/or pets while they're away.

Image: Depositphotos.com

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101 Small Business Marketing Ideas Part 4: Promotions - Business 2 Community

Posted: 03 Jul 2019 12:07 PM PDT

Are you a business owner who wants to grow your business but doesn't know much about marketing? Do you want to attract more customers to your business? Do you want a quick checklist of things you can do to grow your business?

This post is the fourth installment in the 10 part series which takes you through the basics of small business marketing.

Ultimate Small Business Marketing Guide Overview

The 10 part guide is divided into the following sections:

In this article, we share some quick tips to effectively promote your business without spending a lot of money. You can quickly increase your reach by creating promotions for your business.

Promotions

  • Add an effective call to action button

What good are your products and services if nobody knows where to find them on your website? You can urge customers to take action when visiting your website with an attractive call to action buttons. Some examples of call to action include "Buy Now", "Hurry! Limited time offer", "Try it now" and "Read More". See here for tips on CTA microcopy.

With an effective call to action text, you generate a sense of urgency in the mind of the customer which then results in better conversions. A successful call to action has three main features which are the placement on the website, the design of the button and the text used on the button. You can play around with each of the features to see what works best for your business.

  • Create a promotional video

Although a promotional video is a popular way of promoting your business, many small business owners shy away from the idea. The attention span of customers is growing smaller, and hence a promotional video can help you attract more customer attention with fewer efforts.

Nowadays, many affordable options available in the market who can make the video for your business. A promotional video can help you reach a broader audience. It's a one-time investment which is also long-lasting.

  • Create your personal booking system

If your business offers services to your customers then a great way to promote business is to get an online appointment booking system. It works great for sales teams, individual lawyers, driving instructors, repair professionals, etc. who offer individual services and for session booking services like yoga classes, coaching sessions, tour operators, B&B homes who offer customers to book a session with them or a particular resource.

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The system allows you to set your availability, monitor booking statistics, send automated reminders and notifications, integrate it into your website, accept online payments, sync with personal calendar and set cancelation policy.

You can customize your booking schedule with your colors and logo, customize booking forms and share the system with your staff members. Another great feature of the system is that you can coordinate multiple schedules automatically with the system which saves you a lot of manual efforts, hence, resulting in improved revenue.

  • Claim your free Google listing

Google my business is a free tool by Google which allows you to manage how your business appears on Google Search and Google Maps. You can claim your free Google Listing and customize your business details like business name, location and business hours. You can add photos for your business and monitor and respond to customer reviews on Google. It's a great way to improve the discoverability of your business.

  • Free Business Listings

A simple and easy way to reach more customers is to claim free business listings on multiple websites like Yelp, Yellow pages, Bing Places, Foursquare, Yahoo Local, etc. You can research the internet to find the directories where your competitors are listed and ensure that you're also listed on the same websites. Many websites allow you to create a free account and add your business information. Listing your business on multiple websites will also help your SEO efforts.

  • Offer free trials

A free product trial can result in a win-win situation for both you and your customers. While you invest your money in giving out free product trial, your customers invest their time in learning more about your product. When you offer free trials you're showing your customers how your product/service works instead of telling them about it in a speech. Experience is always a great way to reduce aggressive selling efforts and increase customer satisfaction. A great product will sell itself and attract more customers with word of mouth marketing.

  • Start contests

Contests are a great way to generate buzz about your business and increasing your fan base online. You can engage with your customers with interesting contests. Here are the steps to design a contest for your business:

  1. Decide what's the aim of your contest. The aim could be something like increasing Facebook followers or reaching more people.
  2. Finalize your budget for the prizes and decide how many prizes you can give away in that budget.
  3. Next, build your contest. Think of an interesting idea which people would like to talk about or something which may also help your business. For example, if you're a yoga studio you may ask people to tweet about "Yoga is important because…".
  4. Once you've finalized your contest details, create your promotion plan. Do you want to limit the contest to Twitter or is it a contest in print media or do you want to use multiple platforms to promote the same?
  5. Once everything falls into place, decide the basic ground rules and the timelines for the contest and create creatives around the contest.
  6. You're ready to conduct the contest. Once your contest is over, measure the results to see your ROI (return on investment).
  • Respond to reviews

Irrespective of whether the review is positive or negative, reviews are an important part of your business. The majority of customers search for business information online, and a few negative reviews may hinder your progress. Hence, it is important for you not only monitor reviews but also build a 2-way communication via reviews by responding to them. This will tell your potential customers that you care about your business and their complaints are being heard.

  • Use occasions

Festivals and occasions are an outstanding opportunity to promote your business and reach a wider audience. You can select a few target festivals in the year, and conduct marketing activities around those areas. You can set up booths in festivals, setup product demonstrations, connect with people to answer their queries and try to engage them in conversations. You can also conduct fun and interactive activities or sponsor some smaller activities during the festival. Don't forget to collect customer information and reach out to them later to tell them more about your business.

If we missed out on any quick and effective small business promotion ideas, please let us know in the comments section below!

This post was originally published on Just Creative.

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