Small Business Saturday draws 40+ Lehigh Valley participants. Here are their deals. -

Small Business Saturday draws 40+ Lehigh Valley participants. Here are their deals. - lehighvalleylive.comSmall Business Saturday draws 40+ Lehigh Valley participants. Here are their deals. - lehighvalleylive.comPosted: 30 May 2020 05:22 AM PDT More than 40 Lehigh Valley small business owners Saturday will be offering virtual deals on what they say will be one of their biggest shopping sales annually.Small Business Saturday typically is timed for following Black Friday in November. The nationwide effort for the past decade encourages communities to shop local as it kicks off the busiest shopping season of the year.The chamber is moving this year to hold the event twice -- this time with social distancing -- as many businesses struggle to survive financially during the coronavirus pandemic. Gov. Tom Wolf ordered all non-life-sustaining businesses to close their doors on March 19. Restaurants were then forced to offer menu items by takeout only with curbside pickup or delivery.Lehigh Val…

7 Online Business Ideas To Try in 2019 - Forbes

7 Online Business Ideas To Try in 2019 - Forbes

7 Online Business Ideas To Try in 2019 - Forbes

Posted: 21 May 2019 12:00 AM PDT

Having an online business is quite possibly one of the greatest ways to make a living. The laptop lifestyle allows you to create an income with just a computer and a phone, and is a freedom like none other. It's a ton of work, don't get me wrong, but you get to forgo a commute, office politics, showers…

You'll certainly put in more hours than you'd ever imagine, but the ability to work from your home office, kitchen table, coffee shop, local library, etc., is what attracts most people to the laptop lifestyle. If you are still trying to find that online business idea, maybe to supplement your income or get you fully out of your 9-5, here are a few to consider.

7 Online Business Ideas To Try in 2019 | Stephanie Burns

Deposit Photos

Digital Traffic Manager

Digital marketing is a lot bigger than just social media. Brands are looking for quality traffic, awareness and exposure. While that includes social media, it also includes guest blogging, press, content creation and the like. This takes a lot of skill and organization to manage it all and that's why companies are looking for help. If you are savvy, you can create a strategic plan to drive traffic to someone's website beyond just SEO.

eCommerce Store

Having an eCommerce store has become easier thanks to drop shipping and it's big business. (Psst... Wayfair is a drop shipping website and they are killing it.) Platforms like Shopify, Oberlo and AliExpress make setting up your online store a breeze. The key then is to drive a lot of traffic to your website and optimize for conversion.

Website Creation

With platforms like WordPress, SquareSpace, Shopify, etc., creating a website is easier than ever if you have a little tech savvy. You don't have to know how to code in order to learn one of these platforms and set up websites for companies. Creating a website for a business is really selling time. It's not anything that they can't do themselves, but most lack the time to learn. Get good at a couple of these platforms and sell speedy websites.


Content marketing is really important to most online businesses and the creation of that content can be daunting. If you have some background in SEO and are able to write smart, compelling articles - companies will pay. Most content writers charge 10 cents per word, so a 3000 word article would garner you $300. Get a few clients and write a few articles a week and you've got a sweet little hustle.

eBook Author

Do you like to write? Self publishing can be a very successful venture if you are disciplined to pump out a lot of content. James Scott Bell writes a ton of fiction books, but also a ton of books about how to write fiction books. Not only is he making a living on writing books, but also how to write books. You most likely have knowledge you can share - self publishing is a great way to make something once and get paid over and over again.

Bookkeeping Service

If you are good with numbers, you are my hero. A lot of business owners hate this part of their business and love to pass it to someone who loves it. If you are great with numbers and super organized, you should have no problem finding clients.

Online Workshops/Classes 

Online courses are fabulous, but online workshops are getting really popular. Access to you for a block of time is really valuable to a workshop attendee. Neville Medora, founder of Kopywriting Kourse, does this a lot to better serve his students and make a great profit. Offering a specific time to be online forces people to actually show up and take in what you're teaching as opposed to an evergreen course that can be taken at any time.

It's important to note that none of these online businesses will work without customers - you must learn how to market your online business, become a student of marketing and brand yourself.

Will a German investment in Ghana's youth slow down migration? - PRI

Posted: 18 Jun 2019 06:00 AM PDT

Halifax Osei Acheampong says there are few men his age left where he grew up.

"All the youths are gone," Acheampong says. "They have gone to Libya to look for work."

Acheampong lives in Sunyani, a mid-sized city of about 200,000 in central Ghana. He's not ready yet to leave for Libya — and European governments are sponsoring programs to encourage men like Acheampong to stay in Ghana.

In the Sunyani area, communities crowdfund to help young men migrate via Libya to Europe in the hopes of remittances that, in turn, enable more young men to migrate. It's home to 52% of all returnees rescued from Libya by the Ghanaian government during the 2011 uprising and subsequent civil war. 

"All the youths are gone. They have gone to Libya to look for work."

Halifax Osei Acheampong, entrepeneur

"I have a cousin and an uncle who went to Libya and now they are in Europe," Acheampong tells The World.

Another cousin died while living in Libya. 

"Now that there is a crisis in Libya, some [migrants] suffer from gun wounds, some are going through torture and slavery," says Superintendent Haruna Alhassan of Ghana's Migration Information Center, based in Sunyani — the first of its kind to provide information on migration safety. 

In 2019, about 555 migrants died in the Mediterranean Sea trying to reach Europe, according to the latest figures from the International Organisation for Migration.

Acheampong, 30, has also contemplated leaving Ghana many times but has so far not done it. Instead, he started a small graphic design practice in 2018 making screen-printed T-shirts. 

Now he's part of a business entrepreneurship program that he hopes will help him turn his company, "Haliwear," into a profitable venture so that he can employ others and keep his friends from leaving. The project, funded by GIZ, the German development agency, is part of a larger pan-European effort to stop Ghanaian migration to Europe. 

Between January and March 2019, five-day boot camps were held in Accra, Kumasi and Sunyani. More than 3,200 young entrepreneurs participated. 

These cities were chosen because youth have migrated via Libya to Europe in higher numbers than anywhere else in Ghana to look for jobs and a better life. 

Unlike many of the other African countries where people flee for Europe, Ghana is a robust democracy with good economic prospects. It's the fastest growing economy in the world in 2019, according to projections by the International Monetary Fund.

But that hasn't stopped thousands of young Ghanaians from attempting the perilous journey to Europe via the Mediterranean in search of greener pastures. 

Related: African migrants are reaching Europe with tales of kidnap and torture in Libya

According to the International Organization for Migration, 62,422 Ghanaians remained stranded in migrant detention centers in Libya alone in March 2018. Ghanaians formed the fifth highest number (out of 38 nationalities) of detained migrants after Egyptians, Nigeriens, Chadians and Sudanese.

That's because structural problems belie Ghana's economic projections and stellar GDP figures: Ghana's new wealth, precipitated by the discovery of oil, has yet to trickle down to many — especially young people — in rural Ghana. 

Unfair global trade rules and the enduring legacy of British colonialism means Ghana is still dependent on the export of raw materials, such as cocoa, which hit a 10-year low in 2018. Ghana and the Ivory Coast, producers of 70% of the world's cocoa, agreed in June on a minimum price for cocoa to try to protect farmers. 

The unemployment rate of 6.7% is marginally above the sub-Saharan Africa rate. And the situation is most bleak for youth without formal education qualifications.

Big dreams, small businesses

Paul Nana Nketiah, a 46-year-old accountant, stands before a small, attentive class, including Acheampong. He teaches the basics of budgets and business plans: "Financial management starts with a budget," he says. 

Nketiah teaches young Ghanaians how to own and manage a business as part of the second round of GIZ's entrepreneurship program — officially called "Jobs for Youth: Migration and Employment Promotion Project." 

After an open pitching competition, 400 entrepreneurs get selected to move on to the second stage, which includes four months of "business incubation" classes. Out of this cohort, only 90 will take part in three months of "business acceleration" classes and just 10 will go on to receive funding to scale up their business ideas. 

Classes such as the ones Nketiah teaches are part of wide-ranging efforts across Europe to stop migration and to show that "alternatives to irregular migration do exist in the country," says Alan Walsch, head of GIZ in Ghana.

The EU's other initiatives include bolstering patrols on the Mediterranean while strengthening the coastguards of North African countries. Despite the militarized seas and gruesome testimonies, many still attempt the trip. 

Across Europe, far-right politicians are on the ascent, riding on a wave of populism and xenophobia. In European Parliament elections last month, far-right parties swept to victory in a number of countries including Italy, France and the United Kingdom. 

In Germany, an open-door policy has already cost Chancellor Angela Merkel her chancellorship. Merkel's decision to allow more than 1 million migrants and refugees have been praised, but it also ​​galvanized anti-immigration parties such as Alternative for Germany — now the third largest party in parliament.

If Nketiah's business classes can prepare young Ghanaians for success in business, the idea is that it will keep them rooted in Ghana. But Nketiah can already see a few problems with the scheme. 

"The challenge now is that they want to become rich overnight … Starting [the business] from humble beginnings, that's not what they want to hear. They want to start big." 

Paul Nana Nketiah, 46, accountant, Sunyani, Ghana

"The challenge now is that they want to become rich overnight … Starting [the business] from humble beginnings, that's not what they want to hear. They want to start big," he says.

Daniel Ankamah Mensah, also one of Nketiah's students, acknowledges the urgency and desire for change. 

"In 2017, I moved from my hometown to Accra to work on how I could get out of the country to continue my education and find a job because, after school, I wasn't getting employment," says Mensah, 28. 

He graduated with a degree in biochemistry in 2014, but still hasn't gotten a job and says dozens of his university friends have already left the country for Europe. After his own plans to migrate failed, he returned to his hometown to start a yogurt-making business. But nearly a year later, it's yet to turn a profit. He hopes Nketiah's lessons will change that.

About 90% of all Ghanaians who leave for Europe via the Mediterranean are young men aged 16 to 35, Superintendent Alhassan says. For young women, the destination is Gulf Arab countries where they find employment as domestic helpers under the kafala system which "can amount to forced labor," according to the United Nations.

But the efficacy of the entrepreneurship program remains a question mark. Realistically, not all businesses will succeed and not everyone possesses the temerity to manage a business. 

Professor Peter Quartey of the Center for Migration Studies at the University of Ghana has studied the use of aid by France to help minimize migration by setting up industries in areas with high migration with the hope that new jobs and income will stop people from leaving. 

"The scale was very low and therefore it was not able to achieve very significant impact," he said. Quartey adds that a major shortfall of such initiatives is monitoring after the project ends. 

"If, after the training, you equip them with capital and you don't ensure that the funds are used for the intended purpose, that will not help."

Economic prosperity leads to greater security and mobility, and the GIZ-funded classes might convince some would-be migrants to try making a life at home. But it could also produce the reverse result. 

For young entrepreneurs with big dreams, a small business might not be enough to keep them home if they are convinced of greener pastures in Frankfurt.


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