Small Business Saturday draws 40+ Lehigh Valley participants. Here are their deals. -

Small Business Saturday draws 40+ Lehigh Valley participants. Here are their deals. - lehighvalleylive.comSmall Business Saturday draws 40+ Lehigh Valley participants. Here are their deals. - lehighvalleylive.comPosted: 30 May 2020 05:22 AM PDT More than 40 Lehigh Valley small business owners Saturday will be offering virtual deals on what they say will be one of their biggest shopping sales annually.Small Business Saturday typically is timed for following Black Friday in November. The nationwide effort for the past decade encourages communities to shop local as it kicks off the busiest shopping season of the year.The chamber is moving this year to hold the event twice -- this time with social distancing -- as many businesses struggle to survive financially during the coronavirus pandemic. Gov. Tom Wolf ordered all non-life-sustaining businesses to close their doors on March 19. Restaurants were then forced to offer menu items by takeout only with curbside pickup or delivery.Lehigh Val…

10 Local Advertising Ideas You've Never Thought About - Small Business Trends

10 Local Advertising Ideas You've Never Thought About - Small Business Trends

10 Local Advertising Ideas You've Never Thought About - Small Business Trends

Posted: 11 Jun 2019 07:30 AM PDT

Consider the fact that over half (58%) of senior marketers think local marketing is essential. That's reason enough to look at these 10 local advertising ideas you've never thought about.

Josh Turk is the Chief Marketing Officer (CMO) for He provided some ideas and one good strategy to start with.

"When classic traditional advertising strategies aren't delivering, you send in the "Guerrillas," he writes. "They implement killer tactics, in warfare context, guerilla strategies depend largely on the element of surprise."

Local Advertising Ideas

Flash Mobs

Turk suggests you can use friends and staff at locations like the local community theater.

"Be sure to setup a few fold-out banners and wear t-shirts with your logo and a creative slogan."

Traditional Local Media

Newspapers are still a great way to get the message out in smaller towns. Alerting the local editor is a perfect method to get free press for a publicity stunt.

Chalk Sidewalks

Turk also suggests you can use a high traffic sidewalk in front of your brick and mortar location. A message written in colorful chalk will draw customers in.

Car Video Streaming

This is a great way to make your message both local and mobile. Grabb-it is a car video streaming service. Create an advertising video, place it in a backseat window, and drive to a high traffic location.

Car Wraps for Gig Drivers

Know someone close who drives a fair bit and is looking for a passive income?  Wrapify places small business ads on vehicles. Drivers get paid to drive around town with them displaying your goods and services.

Rideshare Advertising for Uber and Lyft Drivers

Viuer is a good side hustle for local rideshare drivers and an advertising platform for your small business. The drivers earn some extra cash for displaying ads and you get the word out. Best of all is the Geofences feature that targets ads to specific city zones.


Getting the word out about your goods and services requires a consistent blogging and posting effort. You can spread the net too wide on the Internet if you don't focus. There's a great app for local campaigns that helps.

Brad Ormsby, the owner of Colorstone Marketing in Modesto, CA explains.

"One of the best things I've seen small business owners using is an app called Nextdoor," he writes.   "With this app, you can post locally and only people within your neighborhood are allowed in. This gets you local people, often neighbors, who are interested in your service. I've worked with companies who pull several jobs per week just by posting on it."

Google My Business

Using the big search engines can help you get good local advertising results too. Remember, potential customers use online searches to look for goods and services right at home.

"Get local advertising with a Google My Business listing for your location," writes Tyler Horvath from Tyton Media.  "That way, when people are searching for you online, your business shows up in Google Maps, Places and local searches."

Join Facebook Groups

Stacy Caprio is the founder of Growth Marketing.  She says good local leads can be found on Facebook by joining targeted groups there.

"Make your own profile and bio clearly displaying your business and how it helps people," she writes. "Then engage with others in the group and post your own mini-wins and stories. People will start to notice you and you'll be able to network and gain customers."

Buy Space on a Digital Billboard

Finally, here's a new way to localize advertising on electronic billboards. Blip allows you to buy the time and space you need on their digital rotating billboards. You set your own budget based and locations and times. Purchase a little or as much as you want.


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