10 Local Advertising Ideas You've Never Thought About - Small Business Trends

10 Local Advertising Ideas You've Never Thought About - Small Business Trends


10 Local Advertising Ideas You've Never Thought About - Small Business Trends

Posted: 11 Jun 2019 07:30 AM PDT

Consider the fact that over half (58%) of senior marketers think local marketing is essential. That's reason enough to look at these 10 local advertising ideas you've never thought about.

Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet.com. He provided some ideas and one good strategy to start with.

"When classic traditional advertising strategies aren't delivering, you send in the "Guerrillas," he writes. "They implement killer tactics, in warfare context, guerilla strategies depend largely on the element of surprise."



Local Advertising Ideas

Flash Mobs

Turk suggests you can use friends and staff at locations like the local community theater.

"Be sure to setup a few fold-out banners and wear t-shirts with your logo and a creative slogan."

Traditional Local Media

Newspapers are still a great way to get the message out in smaller towns. Alerting the local editor is a perfect method to get free press for a publicity stunt.

Chalk Sidewalks

Turk also suggests you can use a high traffic sidewalk in front of your brick and mortar location. A message written in colorful chalk will draw customers in.

Car Video Streaming

This is a great way to make your message both local and mobile. Grabb-it is a car video streaming service. Create an advertising video, place it in a backseat window, and drive to a high traffic location.

Car Wraps for Gig Drivers

Know someone close who drives a fair bit and is looking for a passive income?  Wrapify places small business ads on vehicles. Drivers get paid to drive around town with them displaying your goods and services.

Rideshare Advertising for Uber and Lyft Drivers

Viuer is a good side hustle for local rideshare drivers and an advertising platform for your small business. The drivers earn some extra cash for displaying ads and you get the word out. Best of all is the Geofences feature that targets ads to specific city zones.

Apps

Getting the word out about your goods and services requires a consistent blogging and posting effort. You can spread the net too wide on the Internet if you don't focus. There's a great app for local campaigns that helps.

Brad Ormsby, the owner of Colorstone Marketing in Modesto, CA explains.

"One of the best things I've seen small business owners using is an app called Nextdoor," he writes.   "With this app, you can post locally and only people within your neighborhood are allowed in. This gets you local people, often neighbors, who are interested in your service. I've worked with companies who pull several jobs per week just by posting on it."

Google My Business

Using the big search engines can help you get good local advertising results too. Remember, potential customers use online searches to look for goods and services right at home.

"Get local advertising with a Google My Business listing for your location," writes Tyler Horvath from Tyton Media.  "That way, when people are searching for you online, your business shows up in Google Maps, Places and local searches."

Join Facebook Groups

Stacy Caprio is the founder of Growth Marketing.  She says good local leads can be found on Facebook by joining targeted groups there.

"Make your own profile and bio clearly displaying your business and how it helps people," she writes. "Then engage with others in the group and post your own mini-wins and stories. People will start to notice you and you'll be able to network and gain customers."

Buy Space on a Digital Billboard

Finally, here's a new way to localize advertising on electronic billboards. Blip allows you to buy the time and space you need on their digital rotating billboards. You set your own budget based and locations and times. Purchase a little or as much as you want.

Image: Depositphotos.com

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How to Get Customers to Your Small Business - Small Business Trends

Posted: 13 May 2019 12:00 AM PDT

As a new business owner, the question that keeps you up at night is: How will I get my first customers? The specific answer varies depending on the type of business you have. However, the basic steps are the same: identify your target customers, find out where they spend their time, get on their radar so they're aware of your business, and once they buy from you, be sure you deliver on your promises.



How to Get Customers

Here are some more specific ideas for ways to get your first customers for your startup business:

For a Freelancer Providing Graphic Design, Software Development, or Marketing Copy

  • Create a profile at online forums that match freelancers and independent contractors with clients, such as Guru, Upwork or freelancer.com. Check out our list of 35 freelancing sites, too.
  • Be sure not to poach clients from your former employer. This can poison the water for you and even lead to legal action if you signed a noncompete agreement at your former job.
  • Offer a free trial, new customer discount or work on spec to get in the door. Sometimes, you have to prove yourself by offering a prospect a reduced rate or even doing work on spec (that is, for free).
  • Ask your former coworkers, family and friends for referrals. You never know who might need your services.
  • Join online and offline networking groups for your industry to make connections that could lead to customers.
  • Partner up. Instead of (or in addition to) working directly for clients, see if you can work with a business that offers complementary services. For instance, if you're a website copywriter, see if you can find a website designer who can refer you to their clients and vice versa.

Need more ideas? Check out 21 Often-Overlooked Ways to Generate Leads Online and Here's the Skinny on How to Generate Sales Leads.

For a Business-to-Business (B2B) Product or Service Provider

  • If you came from the corporate world, one of the most tried-and-true ways to find your first client is to become an independent contractor for your former employer. They know your skills and work ethic. You can also see if they will refer you to possible clients. (Just be sure you aren't poaching their customers!)
  • Maximize the value of LinkedIn. Create a personal profile on LinkedIn as well as a profile for your business. Join groups that are relevant to your industry and the industries that your target customers belong to. Don't be pushy or promotional of your business. Instead, start by sharing useful information and answering questions to establish yourself as a trusted source. LinkedIn's paid Sales Navigator tool can make it much easier to connect with prospects on LinkedIn by offering advanced recommendations and lead management features.
  • Network off-line. Real-world networking can be just as important as your online connections. Attend industry trade shows and conferences that you know your target customers attend. Join industry networking organizations and make yourself a valuable member of the group. By organizing events or chairing committees, you can raise your profile within the group.
  • Offer a free trial, new customer discount or work on spec to get in the door.

For a Business with Local Customers, Such as a Restaurant, a Retail Store or Beauty Salon

  • Promote your business to the local media. Contact local newspapers, TV and radio stations, websites and event listings. Get to know the reporters who cover business in your city. Let them know about your new business and invite them to your upcoming grand opening. You may get featured in an event calendar or even get a write-up or feature story about your new business.
  • Partner with local businesses. If you're opening a new dog grooming business, the pet store down the street could be the perfect place to promote your new business (as long as they don't do grooming, too). Ask if you can put your business cards or flyers in their store or do a cross promotion where people who visit their store or website get a discount on grooming at your shop, and vice versa.

Digital Options

  • Create a strong local online presence. Optimize your website for local search by using keywords that relate to your community, such as "Pizza in Secaucus New Jersey" or "Best Secaucus Pizza." Claim your listings in local search directories, particularly Google My Business, so that when people in your area search for what you sell, your business will show up. (Get local SEO tips for Google My Business and find out about Google My Business's features for service businesses.
  • Get listed up on industry-specific directory sites. For example, if you do home remodeling our lawn care, you'd want to get a listing at Home Advisor and Angie's List. Here are some other top free business listing sites to consider.
  • Claim your listing on online review sites. Google is the most important with Yelp not far behind. As soon as you get your first customers, encourage them to write reviews to help build your ratings.
  • Create a community on social media. Choose the social networks where your target customers spend the most time and start posting in advance of your grand opening to generate excitement about your business. You can use social media advertising to target your posts so that people who fit your target customer definition will see your ads. Once you have a few customers, you can focus your ads even more narrowly: For example, Facebook's Lookalike Audiences displays your ads to prospects who are just like your customers.
  • Cultivate social media influencers. Influencers don't have to have a huge following—they just have to have a passionate one. For example, if you sell cosmetics, a YouTuber who does beauty videos could be an influencer to target. If you're opening a restaurant, a local food blogger could be the one to reach. Offer influencers a free sample of your product or invite them to visit your business and share their opinion.

Need more ideas? Check out 50 Marketing Channels to Use to Reach Customers and (for retailers) 50 Tips on How to Get More Customers to Your Store.

Build on your First Customers

Once you get those precious first customers, be sure to deliver on what you promised. B2B businesses can ask customers to sign up to receive emails from you, follow you on social media, join your customer loyalty program, and otherwise stay engaged with your business. B2B businesses can ask customers for referrals and testimonials to help attract other customers.

Build on your first customers' satisfaction to create lasting relationships with them. Getting your first customers will have a snowball effect that leads to more customers — and to lasting success for your business.

Image: DepositPhotos.com 2 Comments ▼


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