Wednesday, March 6, 2019

small business saturday

small business saturday

From the chamber / Community events help feature local businesses - Fairfield Citizen

Posted: 28 Feb 2019 09:00 PM PST

The Fairfield Chamber of Commerce and the town often reinforce a very important theme for our business community: "Buy Local, Support Local Businesses."

This theme is promoted in a variety of different ways — street banners, Small Business Saturday, Shop & Strolls, visitors guides, etc. — all designed to feature, promote and support our local business community. Recognizing that our local businesses are the backbone of Fairfield, the chamber and the town continuously reinforce this message with a variety of different promotions and popular community events, throughout the year.

Community events are an important component for every town, bringing goodwill, fun times and things-to-do for residents, families, kids, young adults and seniors alike. Community events become a magnet, drawing local residents, along with nearby townspeople, to attend an event for which they feel is perfect, based on their personal interests. And, over time, some community events can develop in size, becoming an actual "tourist" destination, where people can actually look forward to, and anticipate, an annual event each year.

For example, summer fairs, harvest fests, sidewalk sales, expos and restaurant weeks, to name a few, are all wonderful drivers to help economic development, by showcasing a whole community to wide-eyed visitors, thirsty to discover what's new. From cute little main streets, quaint stores, unique restaurants and historic greens, all creating a full experience that says: I must come back next year!

These community events, and although fun and exciting, also become the ideal opportunity to feature and showcase the business community as well. And that is exactly what will be happening on March 16 in Fairfield. The chamber, partnering with the town of Fairfield, are hosting the 2019 Fairfield Health and Fitness Expo at Fairfield University's beautiful new RecPlex center.

Free and open to the public, this expo will feature more than 60 vendors and businesses, providing products and services in the health, medical and fitness sectors, for people of all ages. In addition to the variety of exhibitors, the expo will also include informational lectures, free screenings, fitness demo classes, a kids Shamrock Fun Run, Touch-A-Trucks, and some of Fairfield's town departments sharing very important information about what they do to provide a safe and healthy town, for residents and visitors alike.

Visitors will have the opportunity to see many health and fitness businesses in one place, where it is easy to meet owners and convenient to discuss their products and services. This community event will showcase our town departments and local businesses, putting them "front and center" for everyone to see, all in one location.

The Fairfield Chamber of Commerce and the town of Fairfield anticipate that this community event will grow, providing more businesses with greater opportunity to serve the public and expand their brand.

Both the chamber and town are proud to host an event that promotes a healthy lifestyle experience for young and old, and invites everyone to attend, to have fun, watch some fitness demos, listen to informative guest speakers, eat something healthy, and get answers from our business owners to identify what is needed to stay fit and healthy.

Beverly A. Balaz is president of the Fairfield Chamber of Commerce.

Small Business Saturday by the numbers: 67 million expected to shop, $85 billion spent - CNBC

Posted: 24 Nov 2018 12:00 AM PST

Almost before the leftover turkey is put away into Tupperware, the holiday shopping season is fully underway.

But now, popular shopping day Black Friday has to share the spotlight with its relatively new sidekick: Small Business Saturday. This year, the shopping day, when consumers are urged to shop at independently own stores to support those business owners, falls on Nov. 24.

Here's a look at Small Business Saturday day by the numbers.

In the five days between Thanksgiving and Cyber Monday, 164 million people are planning to shop, according to an estimate from the National Retail Federation, the world's largest retail trade association, and Prosper Insights & Analytics, a consumer data company, released Nov. 16.

Of those, 41 percent — 67 million — are planning to shop on Small Business Saturday, according report, which is based on a survey of 7,516 consumers conducted between Oct. 29 and Nov. 7.

Of that 67 million, 78 percent report they "will do so specifically to support small businesses."

By comparison, 34 million people plan to shop on Thanksgiving, 116 million plan to shop on Black Friday, 32 million are expected to shop on Sunday and 75 million are expected to shop online on Cyber Monday.

Small Business Saturday was launched in 2010 by American Express in the wake of the 2008 recession. In 2011, the U.S. Senate unanimously passed a resolution to support Small Business Saturday, according to the American Express.

In the eight annual Small Business Saturdays since the marketing campaign launched, customers have reported spending $85 billion at independent shops and restaurants, according to the American Express website.

"Small businesses are generally independently owned and can exist in a variety of forms including, but not limited to, corner stores, online boutiques, among many others. They can give a neighborhood strength and create vibrant, diverse communities," the American Express Shop Small website says.

There are 30.2 million small businesses in the United States, according to the U.S. government Small Business Administration's Office of Advocacy report published in August 2018. (The federal government's U.S. Small Business Administration Office of Advocacy generally defines a small business as having fewer than 500 employees. The report uses the most recent governmental data available, collected in 2015 and released in 2016-2017.)

Of those 30.2 million small businesses, 80 percent — 24.3 million — were solo entrepreneurs (no employees). That's a number on the rise; in 1997, there were 15.4 small businesses with no employees, the SBA's Office of Advocacy says.

Still, Main Street businesses are a significant factor in the nation's job market. Small businesses employ 47.5 percent of private sector employees (59 million out of 124 million), according to the SBA office of Advocacy.

Emma Newburger contributed to this report.

Everything You Need to Know About Small Business Saturday 2018 - Small Business Trends

Posted: 14 Nov 2018 12:00 AM PST

Small Business Saturday 2018 is around the corner, as communities gear up for a day of supporting small businesses across the United States.

If you're a small business, an employee at a small business, or a supporter of small businesses and want to become involved in Small Business Saturday 2018, take a look at everything you need to know about this day dedicated to supporting small businesses.

Small Business Saturday is always celebrated on the Saturday after Thanksgiving and Small Business Saturday 2018 is taking place on November 24.

Unlike Black Friday and Cyber Monday, which focus on larger retailers and ecommerce stores, Small Business Saturday encourages consumers to shop at predominantly small and local retailers and to use small, local service such as restaurants and other independent local businesses.

By encouraging people to 'Shop Small', Small Business Saturday helps bring more holiday shopping to small businesses.

The campaign was launched in 2010 by American Express, a time when many small businesses in the United States were struggling as a result of the recession.

The Small Business Coalition was also formed this year, made up of non-profit trade groups, public officials and municipalities, designed to actively encourage consumers to shop small.

A year later, the small business movement had gained national support, with many businesses and organizations across the country acknowledging and promoting Small Business Saturday. The same year, the Senate passed a resolution in support of Small Business Saturday.

Support for the movement continues to grow and in 2013, more than 1,400 organizations and individuals had signed up as Neighborhood Champions, promoting and participating in community activities and events on Small Business Saturday.

By 2017, the number of Neighborhood Champions across the country had grown to over 7,200. The movement has been a resounding success. As American Express notes, since the initiative began, consumers in the U.S. have reported spending an estimated $85 billion at local, independent retailers and restaurants.

Consumers remain supportive of the campaign, with 90% of shoppers believing it has a positive impact on their community.

Small Business Saturday 2018 Local Events

On November 24, 2018, communities across the United States will be hosting events and activities in celebration of Small Business Saturday 2018.

One key event is taking place at the New York Chamber of Commerce. Hosted by Watkins Glen in the Watkins Glen Area Chamber of Commerce Visitor Center, the event will kick-off the Small Business Saturday 2018 party, with pop-up stores, crafts for kids, a story hour, a welcome station for shoppers, and much more.

Meanwhile, over in Santa Monica, the Montana Avenue Merchants Association, Buy Local Santa Monica and Santa Monica Travel and Tourism, are taking part in an event of fun and festivities to mark and celebrate Small Business Saturday 2018.

The event will see Montana Avenue lined with participating merchants offering special deals and promotions, as well surprises unveiled on the day.

On Small Business Saturday 2018, Neighborhood Champions in all 50 states will be taking to the streets, working tirelessly to unite shoppers and small businesses. These champions of small businesses will be handing out Shop Small tote bags, balloons, posters and more, to small businesses and shoppers to help raise awareness and support.

You can find out about Small Business Saturday 2018 local events taking place on the Small Business Saturday Facebook page @SmallBusinessSaturday.

Promote Your Own Business and the Small Business Movement

If you own a small business and would like to become involved in Small Business Saturday, you can download posters, email templates, social posts, and more, from the Shop Small Studio to show you are involved and promoting this small business movement.

Compliments of American Express, these downloadable materials, which include how-to videos, event planning advice and calendars, and everything you'll need to promote your business and spread the word, are all free from the Shop Small store.

Plan a Small Business Saturday 2018 Event

If you're a small business supporter keen to become involved in this national campaign, why not host your own local event? Whether it's a pop-up market, a food festival, or a kick-off breakfast, organizing a local event will help bring your community together and help connect customers with local business.

Use the American Express Event Flyer and Event Planning Checklist to help promote your Small Business Saturday event.

Or simply get out on November 24 and shop or eat out at a small local business. Invite friends and family to shop and dine with you, as when it comes to supporting small businesses – the more the merrier.

Photo via Shutterstock

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