Tuesday, March 12, 2019

small business saturday

small business saturday


Small businesses are thinking big for Small Business Saturday - CBS News

Posted: 21 Nov 2018 12:00 AM PST

Many small and independent retailers who are holding Small Business Saturday shopping events Thanksgiving weekend are banding together with others, believing that there's strength in numbers.

Small Business Saturday, started in 2010 to encourage consumers to shop in their small local stores rather than national chains and what are called big-box stores, has become an event in neighborhoods, towns, even cities, as retailers recognize they can draw more customers as a cohesive group than by offering discounts and promotions on their own.

Mama Java Coffee, an online coffee retailer, is joining with seven other online businesses that cater to mothers to offer a joint discount. A shopper spending $40 at any of the companies on Small Business Saturday will get $10 off purchases at the other seven. Kim Roman, owner of Mama Java Coffee, says the group, which will market the event on Instagram and other social media, came up with the idea just a few weeks ago. "We were chatting about ways to be unique and help promote each other," she said.

Many communal Small Business Saturday events have grown to the point where they're organized by local chambers of commerce and community business organizations that have big marketing budgets. About 200 indie retailers throughout Portland, Oregon, are banding together in a marketing effort called Shop Little Boxes that will run from Friday through Sunday. The stores are offering discounts, many of them 10 percent, and shoppers get raffle ticket numbers for each visit and purchase they make. Shop Little Boxes has a smartphone app that shoppers can use to find participating stores and to register their raffle ticket numbers.

Retailers say they do see sales blip up during Small Business Saturday, but their aim is also to remind shoppers that they are there year-round.

The event in Henderson, Nevada, like many others, is aimed at fostering goodwill; Shop Small Henderson will be a five-hour block party with activities for children. Parents may not be able to do much shopping during such events, but owners say they do return to shop after the party is over.

Landlords also sponsor Small Business Saturday events at their developments. Pier Village, a residential complex in Long Branch, New Jersey, has about 30 retail tenants, and many will be taking part in a communal Small Business Saturday event.

Some of the events aim at giving craft makers and artisans a place to sell their creations; about a dozen craft makers will take part in a pop-up event at Broadway Market, a retail complex in Seattle. And some companies with surplus space are inviting small vendors to set up shop on their premises — in Elmhurst, Illinois, Brewpoint Coffee is hosting small retailers in its roastery.

Son’s ‘sad’ tweet boosts business for dad’s new doughnut shop - WQAD Moline

Posted: 12 Mar 2019 09:34 AM PDT

MISSOURI CITY, Texas— All it took was a tweet.

Less than 24 hours later, a newly-opened empty Texas doughnut shop was flooded with customers.

A young man named Billy tweeted out photos on Saturday of his father inside a desolate doughnut shop and an empty parking lot saying, "My dad is really sad cause no one is coming to his new donut shop😭."

The tweet went viral, garnering more than 715K likes and over 313K retweets, all thanks to the verified page for Twitter.

Twitter picked up Billy's tweet saying, "You donut want to miss out on Billy's and neither do we! We'll be there tomorrow morning 🍩♥️
#LoveTwitter."

Shocked by the response, the son added the address to his dad's shop, affectionately named Billy's Donuts.  The rest was history.

Word spread quickly, and hundreds of patrons stopped by the doughnut shop and posted photos of their purchases from the small business.

Twitter user @reihene retweeted one of the first reviews from a first-time patron which stated, "This is a review from a customer who just went to Billy's Donuts this morning in Houston! I'm so glad to see the power of social media and its good impact to the real life. This thing got me to my real emotions."

The son took to Twitter with an exciting update, following the social media frenzy. His father's freshly-stocked inventory had completely sold out!

Twitter made good on their word, and sent over a team of employees to visit the Texas shop, even reportedly paying for some of the delectables for other customers.

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