Saturday, March 9, 2019

small business ideas for women

small business ideas for women

Check Out These Women-Owned, Local Businesses - San Diego Entertainer Magazine

Posted: 08 Mar 2019 11:12 AM PST

Who run the world? Today marks International Women's Day, an excellent excuse to celebrate the powerful and influential women of San Diego. Locally-owned small businesses are the lifeblood of America's Finest City, and the chance to support the badass women who built them from the ground up is something we should do every day. Check out these women breaking down barriers in San Diego's business scene.

When it comes to dynamic duos, it's hard to find one better than the co-owners of The Haven Pizzeria and Del Sur Mexican Cantina. Cornering the markets of Kensington and South Park, these two charming eateries are owned and managed by business partners Lauren Passero Brooks and Kate Grimes. Opened in 2013, The Haven serves up pastas, salads, sandwiches and, most importantly, some of the finest Neapolitan-style pies in San Diego. Following the success of The Haven, this terrific female team embarked on the opening of Del Sur Mexican Cantina in 2016 to bring handcrafted margaritas, signature cocktails and colorful Mexican cuisine with vegetarian options to South Park.

The Haven Pizzeria, Courtesy Photo

It doesn't get much more local than The Perfect Pineapple, found at the Carmel Valley lifestyle hub The Village at Pacific Highlands Ranch. Founded by San Diego local and Point Loma Nazarene University alumni Annie Glenn, The Perfect Pineapple is the North County mecca for unique and locally-sourced gift ideas. Whether you're on the hunt for hostess gifts, party decorations or the perfect personalized present, The Perfect Pineapple is a one-stop shop with an unbeatable selection of mugs, candles, wall art, fun accessories and more. A true maven of boutiques, Glenn also owns Urban Girl at the center, specializing in products that give back clothing to candles to candy and more.

The Perfect Pineapple, Courtesy Photo

Owned by three San Diego sisters and Torrey Pines alumni, hip and fashionable Mabels is also found at The Village at Pacific Highlands Ranch in addition to two other locations. Featuring chic clothing, jewelry, shoes and gifts for women, babies and moms to be, Mabels carries one-of-a-kind gifts and clothing in addition to fashion lines including Trina Turk, Free People, Citizens of Humanity, Kickee Pants and more. Ideal for gift giving and boutique shopping, Mabels offers unmatched individual attention, gift wrapping and alterations for a true brick-and-mortar experience.

Honored and voted as Best Women's Local Clothing Boutique year after year, TRE Boutique is a true family business thanks to owners and sisters Sheree and Rochelle. Establishing a third location at The Village at Pacific Highlands Ranch, TRE Boutique has mastered the trend-setting styling of customers for special events, getaways and even the everyday moments. Specializing in sophisticated and savvy styles, the specialty boutique experience encourages you to skip the big-name stores in favor of beautiful fashions designed just for you!

Second Chance Beer Company is celebrating women in craft beer this International Women's Day. The female-owned, San Diego-based brewery is creating a Women's Everyday Rosé, in collaboration with other local and women-led companies from all different fields. The base of the Women's Everyday Rosé is a blonde ale which then has fresh citrus, Semillon grapes and rose petals added in.

The rosé will officially be brewed the weekend of International Women's Day where all the women involved will come out to Second Chance's Carmel Mountain location and help with the brew process. The anticipated release date is April 7, National Beer Day, which will also entail a release party, featuring an artisan market open to the public with local vendors. Partial profits from the beverage will benefit Pink Boots Society's scholarship program for women looking to advance in the beer industry.

"The beer industry historically has been portrayed by hairy men in flannels. We brought together a rainbow of San Diego women busting ceilings in our local, independent craft beer community and beyond. Women Everyday Rosé can be enjoyed with girlfriends, boyfriends and family of all colors and genders, identity be damned! We believe that's what true community and love should be. So many women — across many industries traditionally male-predominate — are change-makers. I want to draw attention to that fact and show how our indie beer community can bring us together for a great cause and fantastic beer!" – Virginia Morrison, CEO and co-founder at Second Chance Beer Company

Female Entrepreneurship Is Changing the Modern Workforce - Adweek

Posted: 08 Mar 2019 09:46 AM PST

This International Women's Day is about envisioning what's possible when the scales tip toward full gender balance: on television, in boardrooms, in government and employment across all industries. It's about the belief that we can create #BalanceForBetter.

I believe the balance of a diverse and equal workforce creates a better working world for us all. We already know that women-owned small businesses create economic growth and jobs in their communities. Growth of these enterprises over the last 40 years has been staggering, with the number of women-owned businesses in the U.S. increasing a dramatic 31 times between 1972 and 2018. Domestically, firms owned by women now employ 9.2 million people and generate $1.8 trillion in revenue.

While social networks are making women's voices heard and helping women-led businesses thrive, there is still so much work left to do in the fight for equality. This doesn't just mean women: It's about achieving better representation and opportunities for people of all colors, sexual orientations, gender identities and socioeconomic backgrounds.

A vibrant community of women-led businesses exists and is growing and supporting each other every day.

Women-led businesses are thriving, but we have further to go

Around the world, a substantial proportion of small businesses are owned and led by women. In fact, women own four out of every 10 businesses in the U.S.

But there's still work to do to reach 50 percent female representation among those owning and leading businesses. Thankfully, a vibrant community of women-led businesses exists and is growing and supporting each other every day.

Technology has created more economic opportunity for women

Social media has transformed the way small business owners find, reach and build relationships with their customers. Mediums like TV, print and radio can be expensive and inaccessible for many entrepreneurs, but with social media, the power to reach relevant audiences is now available online at any budget. And women are benefiting.

Across the 97 countries surveyed on our platform, social media may have an outsized effect on female small business owners. More than eight in 10 (81 percent) female entrepreneurs say social media is beneficial to their business, and across 37 countries, women say social media is helpful at higher rates than men do.

Furthermore, in most countries surveyed, women entrepreneurs cite that Facebook is helpful to their business more frequently than men.

Women mentoring and supporting other women is how we make progress

A study in partnership with the OECD and World Bank also found that more than two in three women (67 percent) state that they have a role model. Female entrepreneurs not only benefit from having role models, but they serve as role models themselves. In fact, 70 percent of female business owners and managers' role models were other women.

For instance, Kara Handley, founder of Female Navy Officers, started a group to help the community of female Navy officers navigate the policies and rules that uniquely impact women in the Navy. She uses mentors two women who graduated from the Naval Academy, and they discuss what it's like being a woman in the Navy, going on deployment and transferring into different career paths. When women like Kara are able to mentor and support other women, we all make progress.

On International Women's Day, we celebrate the women around the world who are lifting up other women, speaking out, turning their ideas into economic opportunities and helping create gender balance for generations to come.

How Universities Can Support Women-Led Entrepreneurship - Stanford Social Innovation Review

Posted: 08 Mar 2019 09:28 AM PST

Maria Artunduaga founded Respira Labs in 2018. (Photo courtesy of Respira Labs.)

When Maria Artunduaga won a University of California award in 2017 for her team's technology to manage pulmonary disease, she noted a critical factor in the victory: contest-organized mentorship from Jocelyn Brown with the Rice 360˚ Institute for Global Health.

"Her experience building health technologies for preterm babies in Africa was key to our success in the Big Ideas student innovation contest," Artunduaga said. "Jocelyn challenged me to learn more engineering, to think carefully about the right processes to transition medical devices from design to development, to clinical evaluation and distribution in a global health setting, which is completely different from the US."

Artunduaga turned the technology into the centerpiece of a company she founded in 2018, Respira Labs. Unfortunately, her story is a rarity in the United States. Only 17 percent of startups had a female founder in 2017, the same rate it was five years earlier, according to Crunchbase. When it comes to people of color, it's even worse: Less than 4 percent of women-founded businesses in 2017 had a black female founder, Digital Divide observed. Women are half as likely as men to start a business, the Kauffman Foundation found. And women's startups pull in about $935,000 in venture capital investment versus men's $2.1 million, even though women-led businesses made 10 percent more in cumulative revenue over a five-year period, Boston Consulting Group (BCG) reported in 2018.

Accelerators—organizations that encourage, fund, promote, and guide startups—have an important role to play in addressing these inequities. They must not only proactively recruit women entrepreneurs, but also, as BCG noted, assemble deeply experienced women from many industries to "act as role models and mentors" to budding entrepreneurs.

Accelerators within universities—institutes replete with female faculty, researchers, staff, and alumna who are often available to help aspiring entrepreneurs—are particularly well-suited to the challenge. Big Ideas, our innovation contest at the University of California, Berkeley, has seen significant progress: Women founders made up 52 percent of the Big Ideas winners in 2017, up from 36 percent in 2006.

We've identified three key factors behind the uptick that other organizations aiming for equity should take into consideration:

1. Extensive Outreach and Mentoring

Every starting female entrepreneur like Artunduaga should be able to regularly connect with an experienced mentor like Brown. Big Ideas gives plenty of opportunities for mentor connections by running the program over eight months, while providing access to a large number of women mentors. For the 2013-2014 contest, 30 percent of our mentors were female; for the 2018-2019 contest, nearly 55 percent of our mentors are female. We believe this gender parity helps overcome the confidence barrier experienced by some aspiring women entrepreneurs—a barrier documented by decades of research showing men are more likely to be overconfident, and women are more likely to be underconfident in their skills and performance in the workplace.

For example, in our analysis of the Big Ideas application process in 2017, 53 percent of women and 68 percent of men said they were "likely to start a social venture on their own or with others in the next 12 months." Eight months later, 63 percent of women reported this as their intention, while the percentage of men remained the same. Furthermore, at the start of the Big Ideas process, more male than female entrepreneurs felt confident in developing a strong network to support their social venture. However, by the end of the contest, this flipped—more women founders reported high levels of confidence than men.

2. More Women Judges

Entrepreneurial ideas from women should be assessed by people who are aware of the barriers women entrepreneurs face. A study featured in Harvard Business Review highlighted how investors will generally ask promotion-oriented questions to men and prevention-oriented ones to women, and award nearly seven times more investment to startups that fielded promotion-based questions. To circumvent this trend, Big Ideas has engaged a judging team for 2018 that is 52 percent women, up from 42 percent in 2014. In that same timespan, the percentage of awards going to women went from 40 percent to 52 percent.

3. Bias Correction

Left unchecked, bias might take hold in the stages of the Big Ideas process, from pitching to mentoring to judging. Indeed, one of the biases noted by the BCG study is that women founders are subject to pushback when making presentations. According to the research, investors often assume—or say—that women founders lack technical knowledge. However, men are permitted to overpitch or oversell their ideas with best-case scenario projections. Likewise, a 2014 study from MIT, Harvard, and University of Pennsylvania researchers demonstrated that the same idea pitched by an attractive man is at least 60 percent more likely to get funding than one from a woman. We aim to avoid that by having contest entrants place their names and bios at the end of their applications, and by offering multiple ways students can present their ideas, including written documents, oral presentations, and videos.  

Aiming Higher

Other universities have incorporated many of these concepts in their efforts to support budding women entrepreneurs. The IDEAS contest at MIT offers three opportunities and two pitch dinners for students to apply, receive feedback, and reapply. The Priscilla King Gray Public Service Center, which runs IDEAS, also has a predominantly female staff who work extensively on increasing participation in the contest. Over the last five years, 80 percent of winning IDEAS teams have had at least one female team member. The University of San Diego's Global Social Innovation Challenge has increased female participation by launching a Women Innovators Initiative. It includes seed funding, and female networking and mentoring opportunities for student competitors. In 2018, 73 percent of its competitors were women, up from 46 percent in 2017.

Women Innovators Initiative, IDEAS, and Big Ideas are a small slice of the higher education innovation landscape in the United States. If more university-based programs follow the steps they've taken to support women entrepreneurs, they too can play an important role in addressing the gender disparities so evident in American entrepreneurism. With enough of us working together, stories like Artunduaga's could become the norm, not the exception. It's a future we would like to see.

Hot Topics Recap: International Women's Day - Associated Press

Posted: 08 Mar 2019 05:38 AM PST

This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

NEW YORK--(BUSINESS WIRE)--Mar 8, 2019--Following are the latest International Women's Day 2019 news releases and story ideas for reporters, bloggers and media outlets. These recaps, curated by Business Wire, provide reporters and bloggers around the globe instant access to the latest news releases, providing relevant and trending content to share with their audiences. Discover more news via Business Wire's Hot Topic recaps or create a custom news feed specific to your needs  here. This service is provided at no charge to members of the media and financial communities.

NEW YORK-- iHeartMedia Teams up with Amazon Prime Video to Celebrate Women in Music During International Women's Day Source: iHeartMedia

SAN FRANCISCO-- Old Navy Celebrates International Women's Day With Sky-High Messages of Empowerment Source: Old Navy

BOCA RATON, Fla.-- Office Depot Donates $175,000 to Dress for Success® to Empower, Inspire and Further the Success of Women in the Workplace Source: Office Depot, Inc.

PALO ALTO, Calif.-- Milk Stork Announces International Expansion with All-New Pump & Check Option Source: Milk Stork

LAUSANNE, Switzerland-- Philip Morris International Spearheads Drive for Change on International Women's Day Source: Philip Morris International

ATLANTA-- Cardlytics to Keynote at Nasdaq Ring the Bell for Women's Empowerment Source: Cardlytics

LOS ANGELES & NEW YORK-- New Report by Korn Ferry & The Conference Board: Majority of HR Executives Say Gender Parity in Company Leadership is Significant Issue Source: Korn Ferry

CINCINNATI-- In Honor of International Women's Day, Always® Continues Their Commitment to Help #EndPeriodPoverty and Keep Girls in School Source: Procter & Gamble

SAN FRANCISCO-- Visa Launches First Global Competition Focused on Celebrating Women Entrepreneurs Source: Visa Inc.

BOSTON & LONDON-- Fearless Girl Campaign Comes to London Source: State Street Global Advisors

HONG KONG-- MetLife Joins UN Women Global Innovation Coalition for Change Source: MetLife, Inc.

NEW YORK-- UBS, Bloomberg, and State Street Global Advisors Launch "Girls Take Wall Street" to Inspire the Next Generation of Female Leaders in Finance Source: UBS

LAUSANNE, Switzerland-- Philip Morris International Leads by Example on Equal Pay: Becomes First Multinational to Obtain Global EQUAL-SALARY Certification Source: Philip Morris International

AKRON, Ohio-- Circle K Great Lakes Celebrates International Women's Day Source: Circle K

SANTA CLARA, Calif.-- New Avaya for Communities Program Provides Intelligent Communications Solutions to Support Economically Disadvantaged Women-Owned Small Businesses Source: Avaya Holdings Corp.

LONDON & NEW YORK & ZURICH-- Egon Zehnder Finds Generation, Not Gender, Determines Attitudes at Work Source: Egon Zehnder

NEW YORK-- B&H Photo Celebrates International Women's Day with 10 Event Space Seminars Source: B&H Photo Video

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PUB: 03/08/2019 08:08 AM/DISC: 03/08/2019 08:08 AM

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